Financial Performance and Profitability
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Stellantis Group Revenue (H1 2025): Approx. $80.7 billion USD (total group revenue)
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North America Segment Revenue (includes Ram): Approx. $30.4 billion USD, down 26% YoY
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Ram Estimated Revenue Share: About $10 billion USD in H1 2025, reflecting strong market position in pickup and commercial segments
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Net Loss (Stellantis Group): ($2.5 billion USD), impacted by restructuring, tariffs, and supply disruptions
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Operating Margin: Compressed by tariffs, incentives, and electrification investment costs
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Key Drivers: Tariffs accounted for about $330 million USD in costs; strong retail growth offset by production and shipment declines in some segments
Vehicle Sales and Production
| Model/Segment | Estimated Units Sold Q2 2025 | YoY Change (%) | Notes |
|---|---|---|---|
| Ram 1500 Pickup | ~115,000 units | +17% | Best-selling Ram model with robust retail sales growth |
| Ram ProMaster Vans | Significant volume | +20% | Growing commercial demand |
| Other Ram Models | Moderate volume | Slight fluctuations | Smaller pickups and specialty models |
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Ram brand posted a 5% increase in total sales in Q2 2025 compared to Q2 2024, with the Ram 1500 leading the growth
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U.S. retail sales strengthened despite overall North America shipment declines of about 25% for Stellantis
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Electrification efforts on Ram 1500 REV and ProMaster Electric vans continue to ramp up, contributing positively to brand image and portfolio diversification
Regional and Global Sales Performance
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North America: Core market with majority of brand sales; retail sales up 13% YoY in the U.S. for Ram trucks and vans combined
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Canada: Sales down 10% in Q2 2025 due to broader market softness
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Other Regions: Minimal presence; exports mainly to LATAM and some commercial fleet sales abroad
Profitability and Cost Factors
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Tariff impacts and restructuring expenses compressed operating profits
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Increased incentive programs supported retail sales but reduced margins
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Investments in electrified product development, including the Ram 1500 REV, increased R&D spend
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Supply chain issues caused production fluctuations but are improving in H2 2025
Debt and Liquidity
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Stellantis group maintains strong liquidity with $51.3 billion USD as of mid-2025
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Debt levels stable but high, with group net debt around $20.8 billion USD
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Ram-specific financials grouped within North America segment; capex investments include vehicle electrification and plant upgrades
Best Selling Vehicles: Overview and Profit/Loss Status
| Model | Estimated Units Sold H1 2025 | YoY Change (%) | Notes |
|---|---|---|---|
| Ram 1500 | ~230,000 units | +17% | Flagship model leading pickup truck sales in the U.S. |
| Ram ProMaster Van | Growing robustly | +20% | Expanding commercial segment with electric variant launch |
| Ram 2500/3500 | Moderate volumes | Flat to slight decline | Heavy-duty pickups impacted by production cycle |
Weakest Performers and Segment Underperformance
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Heavy-duty segment sales tapering off slightly due to supply and economic factors
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Smaller Ram pickups and specialty vehicles experiencing minor volume dips
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Tariff-related costs and supply chain delays temporarily pressure margins and production capabilities
Key Financial and Operational Metrics
| Metric | Value (USD) | Notes |
|---|---|---|
| Gross Margin (%) | Not separately disclosed | Margins pressured by tariff and incentives |
| R&D Spend | Included in Stellantis total (~$3.5B group) | Focus on electrification and new model development |
| Capex | Significant portion in electrification | Plant upgrades and EV launches |
| Debt Levels | ~$20.8 billion (group-wide) | Stable overall for Stellantis |
Industry Outlook and Strategic Focus
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Strong focus on electrification with Ram 1500 REV and future electric commercial vehicles leading the transition
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Tariffs and supply chain fluctuations remain risks but improving through second half of 2025
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Continued product refreshes to maintain market leadership amid evolving customer preferences
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Strategic emphasis on balancing retail volume growth with profitability and sustainable production
Key Takeaways
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Ram showed resilience with retail sales growth in a tough North American market in H1 2025
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The Ram 1500 series and ProMaster van topped sales, driving brand strength in pickup and commercial segments
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Profitability compressed due to tariff, restructuring, and incentive costs, with ongoing investments in EV products
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Ram is positioned to advance its electrification strategy while maintaining significant U.S. market share
Sources
The overview of Ram’s financial and operational performance was compiled primarily from the following authoritative sources:
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Stellantis H1 2025 Results Press Release and Investor Presentation
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FCA US Quarterly Sales Reports (Q2 2025)
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Stellantis North America and FCA Canada official sales releases
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Industry reports from MoparInsiders, Automotive News, and Stellantis corporate communications
These sources together offer the most accurate, up-to-date, and detailed insights into Ram’s financial condition, segmental performance, and strategic outlook for 2025 without reliance on third-party aggregated data.
Summary
Ram’s 2025 performance demonstrates solid retail sales growth in North America led by the Ram 1500 and ProMaster vans amid a challenging supply and tariff environment. While profitability faces margin pressure from restructuring and tariffs, strong brand loyalty and ongoing electrification investments position Ram well for future growth. The brand’s prioritization of EV launches and commercial vehicle expansion should support a recovery and sustained competitive advantage into the second half of 2025 and beyond.
