The saga kicked off with Blair, a domain investor holding over 130 URLs, purchasing Lambo.com from a third party. Lamborghini quickly filed a complaint with the World Intellectual Property Organization in 2022, arguing the domain squatted on their famous "LAMBORGHINI" trademark registered in the EU since 1990 and instantly evocative of raging bulls and V12 screams worldwide. A WIPO panel sided with the automaker, ordering the transfer. Blair fought back by suing in Arizona's U.S. District Court, seeking a declaration that his ownership was legit under the Anti-Cybersquatting Consumer Protection Act (ACPA).
U.S. District Judge Roslyn O. Silver's 24-page ruling on October 17 dismantled Blair's case brick by brick. Blair conceded he held no trademark rights to "Lambo" and admitted the domain was confusingly similar to Lamborghini's mark. Worse, he only started calling himself "Lambo" after buying the site, a ploy the judge dismissed as non-legitimate personal use. The domain sat mostly dormant for six years, featuring just a "For Sale" page since 2020 with absurd asking prices escalating from $1.5 million to $75 million prices the court branded "indirectly extortionate" and a clear intent to profit off Lamborghini's goodwill.
Blair's post-complaint antics sealed the deal. He redirected Lambo.com traffic to a NamePros forum rant, accusing Lamborghini of "THEFT of my asset" and vowing to "defend, defeat, and humiliate" them. Judge Silver called this disparagement a negative commercial tactic, not fair use, and noted zero bona fide development like a blog or site he claimed to plan but never built. The Ninth Circuit Court of Appeals upheld the decision in October 2025, affirming bad faith across ACPA factors from no IP rights to profit-driven sales pitches.
Lamborghini now owns Lambo.com at no cost, a clean win protecting their brand from digital freeloaders. Blair lost his $10,000 investment, his case dismissed with prejudice.
