Sales Performance
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KTM sold 100,391 motorcycles to customers globally between January and June 2025.
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Additionally, 50,286 motorcycles were delivered wholesale to dealers and importers in the same period.
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These sales figures reflect a decline compared to 147,496 motorcycles sold in H1 2024, which itself was below 2023 levels; however, the company considers this performance as exceeding internal expectations given the turbulent conditions faced.
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Notably, sales through the Indian partner Bajaj Auto increased by over 8% compared to H1 2024, highlighting strength in key markets.
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Despite lower delivery volumes from wholesale, robust retail demand is keeping KTM optimistic.
Financial Results
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Pierer Mobility AG, KTM’s parent company, reported preliminary consolidated revenue of €425 million in H1 2025, a near 58% drop year-over-year.
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Despite the revenue drop, Pierer Mobility achieved significant profitability due to a €1.19 billion restructuring gain, reflecting completion of financial restructuring efforts.
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Total equity turned positive, reaching €533 million by June 30, 2025, with an equity ratio of 27%.
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Net debt was reduced substantially, down more than 50% from €1.64 billion at the end of 2024 to €756 million mid-2025.
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Investments by the group declined by 75% to €35 million in the first six months.
Operations
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KTM fully resumed production across all four of its Austrian lines (Mattighofen and Munderfing facilities) by late July 2025, operating full-time without summer shutdown.
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Production focus is on the upcoming 2026 off-road lineup, including key models like the KTM 690 ENDURO R and SMC R.
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The supply chain is fully reactivated, and inventories have been significantly reduced.
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Recruitment efforts are intensifying, both in Austria and internationally, to support growth and ongoing operations.
Strategic and Customer Focus
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KTM has launched initiatives to enhance customer feedback and involvement, such as the "Orange Board" panel and the "Dealer Excellence Center."
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The company aims to prioritize quality, customer satisfaction, and long-term sustainable success as critical elements of ongoing recovery.
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CEO Gottfried Neumeister emphasizes the importance of employee dedication and customer-centric innovation for the company’s turnaround.
Workforce and Outlook
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The Pierer Mobility group’s workforce stood at 4,303 employees as of June 2025, a 29% decrease compared to the previous year.
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Despite the tough prior year, the company is growing again and actively hiring to strengthen its teams.
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The overall outlook is cautiously positive, with resolved supply and production issues, consolidated finances, and strong retail demand positioning KTM for a rebound as new models launch through 2026.
Summary Table
| Metric | H1 2025 Figures | Commentary |
|---|---|---|
| Motorcycles sold to customers | 100,391 units | Decline from 147,496 in H1 2024 |
| Motorcycles delivered wholesale | 50,286 units | Lower wholesale—but improving |
| Revenue (Pierer Mobility) | €425 million | ~58% YoY decline; includes KTM + subsidiaries |
| Restructuring gain | €1.19 billion | Drives profitability despite revenue fall |
| Equity (June 30, 2025) | €533 million | Positive turnaround indicator |
| Net debt | €756 million | Down from €1.64 billion end of 2024 |
| Investments | €35 million | 75% reduction YoY |
| Workforce (Pierer Mobility group) | 4,303 employees | 29% decline YoY |
| Production status | Full capacity resumed | No summer shutdown; focus on 2026 off-road lineup |
| Retail demand | Strong | Beat internal expectations |
| Sales growth in India (via Bajaj) | +8% YoY | Key growth market |
Overall, KTM’s financial status in 2025 shows the company overcoming recent difficulties through operational stabilization, improved supply chain management, and a strategic focus on customers and quality. While revenues and sales volumes remain below peak levels, strong retail demand and substantial debt reduction signal a return to health with optimism for growth supported by upcoming 2026 product launches and global expansion efforts.
