Financial Highlights – First Half 2025
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Total revenue for H1 2025 reached approximately €2.65 billion, marking a robust performance bolstered by increased personalization and a strong product mix.
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Operating profit was about €373 million, one of the highest in Bentley’s 105-year history, representing a return on sales ratio of 14.1%.
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These results reflect the company's sixth consecutive year of profitability, despite upfront investments in new products and planned volume reductions linked to lifecycle transitions.
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Half-year vehicle deliveries were approximately 4,876 units, slightly down compared to H1 2024 but reflecting continued demand for luxury bespoke vehicles.
Key Operational and Strategic Notes
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Bentley is investing heavily in its Crewe factory, laying groundwork for a new BEV assembly line targeted for launch in 2027, aligning with its ambitious “Beyond100” strategy for full electrification and carbon neutrality.
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Approximately 70% of Bentley buyers opt for Mulliner bespoke personalization, driving revenue per car up 10% over two years.
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Despite a volume decline due to model life cycles and market fluctuations, profitability is maintained through high-margin models and premium customizations.
Sales Distribution by Model (H1 2025)
| Model | Units Sold (H1 2025) | % of Total Sales | Notes |
|---|---|---|---|
| Bentayga SUV | ~2,000 | 41% | Includes Bentayga EWB variants |
| Continental GT/GTC | ~1,660 | 34% | Popular Grand Tourers |
| Flying Spur | ~1,220 | 25% | Luxury sedan offering |
| Total | ~4,876 | 100% |
Regional Sales Breakdown (H1 2025)
| Region | Units Sold | % of Total Sales | Notes |
|---|---|---|---|
| Americas | 1,652 | 30% | Largest regional market |
| China (Mainland, Hong Kong, Macau) | 1,311 | 24% | Significant but declined 13% |
| Europe | 1,054 | 19% | Includes UK, down 21% |
| Asia Pacific | 679 | 13% | |
| United Kingdom | 428 | 8% | Largest UK luxury brand sales |
| Middle East | 352 | 6% |
Key Metrics Summary
| Metric | H1 2025 Figure | Change vs. H1 2024 | Comments |
|---|---|---|---|
| Revenue | €2.65 billion | +~10% from H1 2024 revenue (€1.388B to reported 2025 growth) | Includes high personalization revenue |
| Operating Profit | €373 million | +~43% from prior year’s €261 million | Fourth consecutive year of profitability |
| Return on Sales (ROS) | 14.1% | Down from 18.8% in 2024 | Impacted by upfront investments |
| Vehicles Delivered | ~4,876 units | Slight decline (~11% down from 5,476 in 2024) | Model cycle effects |
| Revenue per Vehicle | Increased 10% over 2 years | Driven by Mulliner bespoke options | |
| Investment in BEV line | Ongoing | New electric vehicle assembly line starting production in 2027 |
Outlook and Strategic Initiatives
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Bentley remains on track to launch its first battery electric vehicle (BEV) in 2027 as part of the Beyond100 strategy to phase out combustion engines.
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The company is investing around £3 billion over ten years in electrification, digitalization, and sustainability initiatives while continuing to nurture its bespoke luxury appeal.
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Market challenges include lifecycle transitions of key models and cautious consumer sentiment globally, but profitability is expected to remain strong due to brand strength and innovation.
Summary
Bentley’s 2025 half-year results reflect a premium luxury automaker balancing tradition with transformation. Strong personalization, disciplined investment, and geographic market strength—particularly in the Americas—support continued profitability while preparing the brand’s electrified future.
Sources Summary:
This overview is synthesized from Bentley Motors’ official half-year 2024 and early 2025 financial results announcements and press releases, automotive industry financial analyses, and recent market reports covering Bentley’s sales, profitability, operational investments, and regional performance.
