Financial Highlights – H1 2025
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Group revenue: €67.7 billion, down 8.2% year-over-year.
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Automotive segment EBIT margin: 6.2%, within the target range of 5-7%.
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Net profit: €4.0 billion, a 29% decrease compared to H1 2024.
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Earnings before tax (EBT): Approximately €5.7 billion with an 8.5% margin.
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Free cash flow: Around €5 billion expected for the full year 2025, with €1.9 billion generated in Q2.
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Group-wide vehicle deliveries: About 1.2 million units (BMW, MINI, Rolls-Royce brands), almost flat with a slight 0.5% decline year-over-year.
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Electric and electrified vehicles sales: 26.4% of total sales, including 18.3% fully electric vehicles.
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Electric vehicle deliveries since Neue Klasse launch (2020): 1.5 million units.
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Retail sales region trends: Sales declined ~15.5% in China but increased 8.2% in Europe and 3.4% in North America.
Operational and Strategic Notes
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BMW’s Neue Klasse strategy remains pivotal to its EV growth, prominently featuring new models equipped with advanced tech such as AI-powered iDrive and extended range capabilities.
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Manufacturing and supply chain disruptions have eased, but global tariffs and heightened competition (especially in China) applied margin pressure, cutting EBIT margin by about 1.5 percentage points.
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The company leverages localized partnerships in key markets like China and the U.S. to bolster competitiveness.
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Rolls-Royce brand saw nearly 10% delivery growth in Q2 2025.
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The BMW brand itself saw a slight 2% sales drop, while MINI grew 4.1% due to restored model availability.
Geographic Sales Overview
| Region | H1 2025 Sales Trend | Notes |
|---|---|---|
| Europe | +8.2% | Strong recovery; top regional market |
| North America | +3.4% | Moderate growth with stable premium demand |
| China | -15.5% | Large decline due to weakened consumer demand and pricing |
| Asia-Pacific | -11.1% | Declined reflecting China's downturn |
| Global Total | ~1.2 million units | Stable overall against market headwinds |
Key Models and Segment Performance
| Brand/Model | Highlights | Trends |
|---|---|---|
| BMW | Core brand sales down slightly (-2%) | Steady luxury sedan and SUV demand; EV offerings growing |
| MINI | Sales up 4.1% | Benefiting from full model availability |
| Rolls-Royce | Deliveries up ~10% | Cullinan Series II driving growth |
| Electric Vehicles | 26.4% of total sales (including plug-ins) | Neue Klasse lineup drives strong EV adoption |
| Neue Klasse EVs | 111,000 all-electric vehicles in Q2 | Total 1.5 million EVs sold since 2020 start |
Summary Table – BMW Group H1 2025 Key Figures
| Metric | H1 2025 | Change vs. H1 2024 |
|---|---|---|
| Revenue | €67.7 billion | -8.2% |
| EBIT Margin (Automotive) | 6.2% | Within 5-7% target |
| Net Profit | €4.0 billion | -29% |
| Vehicle Deliveries | ~1.2 million units | -0.5% |
| EV Delivery Share | 18.3% fully electric | +32.4% electric sales growth |
| China Sales Decline | -15.5% | Significant regional weakness |
| Europe Sales Growth | +8.2% | Strong regional rebound |
| Free Cash Flow (est. full year) | €5 billion | Stable with strong generation |
Outlook
BMW forecasts continued margin resilience with ongoing investment in new model launches and continued execution of the Neue Klasse electric vehicle strategy. Maintaining competitiveness in China remains a challenge, but gains in Europe and North America, plus strong advances in electrification, underpin cautious optimism for the remainder of 2025. The company expects full-year EBIT margin to remain within its 5–7% target corridor.
Sources Summary
This financial overview synthesizes data from BMW Group’s Q1 and H1 2025 earnings reports, summarized analyst insights, and industry market reports from July 2025. Key insights were drawn from multiple sources confirming BMW’s performance in revenues, margins, vehicle deliveries, the geographic breakdown of sales, and electric vehicle adoption progress. These include earnings call transcripts, automotive news reports, and official half-year financial disclosures.
