Financial Performance and Profitability
Citroën reported moderate financial stability for 2025.
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Net revenue: Estimated €14.8 billion (flat YoY).
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Operating profit: Approx. €310 million.
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Net profit: €104 million.
Cost optimization and streamlining of manufacturing supported margins, but currency pressures and increased R&D investment in electric models constrained earnings.
Revenue by Geography
| Region | Revenue (EUR) | Share of Total Revenue |
|---|---|---|
| Europe | €10.8 billion | 73% |
| Latin America | €2.2 billion | 15% |
| Asia-Pacific | €0.9 billion | 6% |
| Middle East/Africa | €0.6 billion | 4% |
Regional and Global Sales Performance
2025 global Citroën sales reached 865,000 vehicles (down 5% YoY).
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Europe: 635,000 units (notable declines in France, Spain).
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Latin America: Increased sales, especially in Brazil and Argentina.
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Asia-Pacific: Volumes stable but below pre-pandemic levels.
Regional Highlights
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European market contraction due to weak demand and stricter emissions standards.
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Strong rebound in Latin America, with C3 and C4 models outperforming.
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Electrified models (ë-C4, Ami EV) showed growth but remain a small share of sales.
Best Selling Vehicles
| Model | Units Sold (2025) | YoY Change (%) |
|---|---|---|
| Citroën C3 | 208,000 | –3% |
| Citroën C4/ë-C4 | 156,000 | +6% |
| C5 Aircross | 112,000 | –2% |
| Citroën Berlingo | 89,000 | –8% |
| Citroën Ami (EV) | 23,000 | +21% |
The C3 remains the core of Citroën’s sales, though the electric Ë-C4 and urban-friendly Ami gained traction, particularly in cities.
Weakest Performers and Segment Underperformance
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Berlingo MPV lagged amid waning interest in small vans.
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Declining diesel sales and slow electric SUV adoption in Europe hampered performance.
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Citroën DS models continued to underperform as new luxury entrants emerged.
Industry Outlook and Strategic Focus
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Focus on affordable electric mobility (C3 EV launch, Ami expansion).
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R&D accelerating for low-cost batteries and urban EVs.
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Localization efforts in India and South America to offset European market weakness.
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Greater emphasis on digital and online direct sales.
Summary
Citroën in 2025 faces subdued growth, pressured by European market trends and the electrification transition. Its mainstream compact models retain volume, but future strategy hinges on affordable EVs and success in non-European growth markets.
