the breakdown
- White was still the most popular car color in America last year.
- It accounted for 29 percent of the total market.
- Black and gray followed closely behind.
American car buyers hate color. Sorry, but it’s true. Despite the number of eye-catching greens, purples, and yellows that hit the market last year, the data shows that buyers largely ignored them.
According to a new study from Axalta, white was still the most popular car color in the US in 2025. A hefty 29 percent of buyers chose white for their vehicles. The only silver lining is that this figure is down slightly from 2024, when 33 percent of buyers opted for the same shade.
Black followed closely behind at 23 percent, with gray just a step back at 22 percent. Further down the list was silver, which captured just 7 percent of the total market. Blue was the most popular non-neutral color, but it accounted for just 6 percent of total sales.
Unfortunately for color enthusiasts, the situation doesn’t improve much overseas.
Axalta reports that white was even more dominant in South America, where 35 percent of buyers selected it. In Europe, gray took the top spot with a 26 percent share, while black led the Asian market at 26 percent.
That said, there were a few promising signs. In Asia, yellow and gold finishes rose by 6 percent, green increased by 3 percent, and orange and purple each climbed by 2 percent. In the US, red, brown/beige, green, and yellow/gold all saw modest but steady gains compared to the previous year.
"This year’s report reveals how enduring neutrals continue to anchor the global palette, even as interest rises in finishes that bring greater depth, movement, and individuality to vehicle styling," said Dr. Lei Qiao, Vice President of Technology, Mobility Coatings at Axalta.
"Overall, the 2025 landscape reflects a market anchored in simplicity, yet increasingly open to refined color expression and contemporary finishes."
Motor1's Take: It’s sad that white is still the most popular car color in America when there are so many excellent alternatives out there. Buy fun colors, people.
