Like other automakers, JLR experienced some sales volatility in 2025 but continues to hold a significant presence in premium SUV and electric vehicle segments. It has also achieved a net cash positive position by the end of FY25, highlighting financial stabilization amid market challenges.
Recent Sales Highlights
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JLR’s wholesale volumes for the full fiscal year ending March 31, 2025, were about 400,898 units, almost flat (-0.1%) compared to FY24.
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Retail sales in FY25 were 428,854 units, slightly down (-0.7%) from FY24.
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Q4 FY25 retail sales totaled 108,232 units (including JV China), down 5.1% compared to Q4 FY24 but up 1.8% sequentially versus Q3 FY25.
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The strong selling models remain the Range Rover, Range Rover Sport, and Defender, accounting for about two-thirds of total wholesale volumes.
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Regional performance varies: North America and Europe showed growth (North America +14.4%, Europe +10.9% in wholesale volumes), while China and overseas markets declined (-29.4% and -8.1% respectively).
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JLR completed production of key legacy Jaguar models (XE, XF, F-Type) by mid-2024 as it pivots entirely to electric Jaguar models by the end of 2020s.
Quarterly and Fiscal Year Sales Figures
| Period | Wholesale Volumes | Retail Sales | Notes |
|---|---|---|---|
| FY24 Total | 401,303 units | 431,733 units | 25% YoY wholesale growth, 22% retail growth |
| Q4 FY24 | 110,190 units | 114,038 units | Strong Q4 growth, up 16% YoY wholesale |
| FY25 Total | 400,898 units | 428,854 units | Slight decline vs FY24 |
| Q4 FY25 | 111,413 units | 108,232 units | Down 5.1% retail YoY but +1.8% QoQ |
Regional Wholesale Volume Trends (FY25)
| Region | Wholesale Volume Change YoY |
|---|---|
| North America | +14.4% |
| Europe | +10.9% |
| UK | +0.8% |
| China | -29.4% |
| Overseas | -8.1% |
Brand and Model Segment Insights
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Range Rover, Range Rover Sport, and Defender remain the backbone of sales, contributing approximately 66-68% of wholesale volumes.
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Jaguar brand transitioning fully to electric, phasing out internal combustion vehicle production (XE, XF, F-Type ended 2024).
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Sustained global demand for SUVs and electrified vehicles supporting business continuation despite regional market variations.
Summary
Jaguar Land Rover’s 2024-2025 sales picture reflects a mature luxury automotive business undergoing a transformation towards electrification and modernization. While wholesale and retail volumes saw slight declines in FY25 compared to record 2024 figures, key markets in North America and Europe showed resilience and growth in vehicle volumes. The company’s focus on premium SUVs and electrified models continues to pay dividends, despite competitive and geopolitical market challenges causing steep declines in China and some overseas regions.
JLR’s strategic pivot to focus Jaguar fully on electric vehicles, alongside strong Range Rover family sales, positions the company for the next phase of market demand. Financially, achieving net cash positive status by FY25 further strengthens JLR’s outlook as it navigates the transition to a carbon-neutral and electrified portfolio.
