by Michael Gauthier
- Ford celebrates another year at the top of the truck market.
- F-Series sales are expected to pass a major milestone soon.
- GM’s combined truck sales could change how this ends.
The year is almost over, but Ford is already celebrating as they’ve managed to sell over 800,000 F-Series pickup trucks in 2025. That means their full-size lineup was the best-selling truck in America for the 49th consecutive year.
While the final numbers won’t come out until January, F-Series sales were up 9.3% through November. They finished the month at 749,471 units, so it isn’t much of a surprise that Ford cleared the 800,000 mark.
More: F-150 Lobo Drops Suspension And Grows Teeth For The Streets
GM only releases quarterly sales, so it’s harder to get a grasp on their numbers. However, Chevrolet sold 432,064 Silverados through the first nine months of the year for a 4.8% increase. If those numbers hold steady, they’ll likely finish 2025 with sales of around 576,085 units.
GMC Sierra sales were up 12.5% through September as the brand moved 257,992 trucks. That puts them on pace to sell roughly 343,989 units this year.
If these numbers pan out, General Motors will likely outsell Ford by a considerable margin. However, those sales are split across two nameplates, so Ford will walk off with top honors.
Over at Stellantis, Ram truck sales were down 2% through September at 262,386 units. This puts them on track to finish the year with around 349,848 sales.
That being said, the actual number could be higher thanks to strong demand for the Hemi-powered 1500. When the truck initially landed on dealer lots, they were selling in an average of just five days.
More recently, Ram CEO Tim Kuniskis told us the story is bigger than the number suggest. As he explained at an event earlier this month, retail sales are way up, even if the overall numbers don’t look too impressive.
Last but not least, there’s Toyota which sold 110,945 Tundras in the first nine months of the year. That’s down 5.6% and it puts them on pace to finish 2025 with sales of around 147,927 units.
Already Looking Ahead To A New Lightning
Besides taking the expected victory lap, Ford said their success in trucks comes from “recognizing that capability has more than one definition” and listening to their customers. The Blue Oval then said this applied to the F-150 Lightning as they heard what worked and what hurdles remained.
One of the biggest issues was reportedly towing heavy loads over long distances. This shouldn’t be too surprising as trucks weren’t designed to be grocery getters, although many end up that way.
The company said this pushed them to reimagine the second-generation Lightning as a range-extended electric vehicle that will enable customers to travel more than 700 miles (1,127 km) between stops.
Of course, that has some healthy spin as the first-generation F-150 Lightning was killed over lackluster demand. The Blue Oval only sold 25,583 units through November, which means it was being outsold by every other Ford and Lincoln vehicle except the E-Transit (5,091), Corsair (23,896), Aviator (21,188), and Navigator (19,393).
