In the world of ultra-luxury performance, few names command the reverence of Bugatti. And in Florida, where exotic machinery feels as natural as the sea breeze, Bugatti Broward continues to set the benchmark for what a true hypercar experience should be. Known as one of the marque’s most elite global partners, the South Florida dealership has once again demonstrated why it stands among the best-performing Bugatti retailers anywhere in the world.
Fresh off major global accolades, including 2023 Regional Best Performing Bugatti Service Partner in North America and the coveted 2024 Best Performing Brand Manager award for partner Abraham Cohen, the dealership celebrated its achievements spectacularly on the shores of Miami Beach Harbor.
As the sun lifted over Miami’s skyline, a loyal Bugatti Broward customer orchestrated something truly extraordinary: a synchronized demonstration of engineering mastery across asphalt and ocean. On the iconic MacArthur Causeway, multiple Bugatti hypercars, piloted by none other than Mate Rimac, CEO of Bugatti Rimac, ran in parallel with the customer’s bespoke one-of-one 50 ft Gameboat.
This wasn’t just any luxury watercraft; it was a carbon-fiber monocoque masterpiece, meticulously engineered and unmistakably inspired by the Bugatti design ethos. From its sculptural surfaces to its ferocious sense of speed, the Gameboat mirrored the elegance and intensity of the brand’s four-wheeled creations.
Alongside the vessel, some of Bugatti’s most important icons took to the road, including:
Veyron Vitesse – the open-top titan that reshaped automotive history
Chiron – the modern benchmark for ultimate speed and refinement
W16 Mistral – the breathtaking farewell to Bugatti’s legendary W16
Tourbillon – the brand’s next era, powered by a V16 hybrid masterpiece
A collection of Bugatti owners added to the spectacle, creating a rare, rolling gallery of hypercar excellence.
The festivities continued with an intimate waterfront reception, where Bugatti’s global leadership, including Mate Rimac and Managing Director Hendrik Malinowski, joined clients to share stories, experiences, and memories from the world’s most exclusive automotive gatherings. Guests recalled their first encounters with the Tourbillon, whether in Molsheim or during its U.S. debut, as well as highlights from Monterey Car Week and the Wynn Las Vegas Concours.
Within the venue, the Bugatti lifestyle was on full display. The newest Bugatti Eyewear Collection, intricate Jacob & Co. timepieces, and a stunning Baby Bugatti II, finished in the same deep paint as the Tourbillon centerpiece, created a curated tribute to the brand’s unmatched craftsmanship and lineage.
Events like this reinforce why Bugatti Broward stands as one of the marque’s most respected partners globally. Beyond delivering automobiles of unparalleled performance, the dealership cultivates a true community—a place where passion, artistry, and engineering converge.
In Miami, under blue skies and over shimmering waters, Bugatti’s past, present, and future united in perfect harmony. And once again, Florida’s premier Bugatti partner proved that owning a Bugatti is far more than a transaction; it’s an entry into a living legend.
Hendrik Malinowski, Managing Director of Bugatti Automobiles, stated: “The spirit of community that has defined Bugatti for over a century is the same quality that has powered the success of Bugatti Broward, in partnership with the marque over seven years of incredible passion and dedication. Pouring care and energy into curating tailored experiences is central to us, and is something Bugatti Broward, and our partners all over the world, are so inspiring in doing. North America is a core market for Bugatti, and being able to rely on such dynamic partners as Bugatti Broward is critical to our success. We are also honored to have the opportunity to thank our loyal customers for their love for our brand, embracing the Bugatti family spirit together, and continuing to build such a strong community as one. We are excited to witness the continued success of that ethos and Bugatti Broward moving forward.”
