Following a successful showing at Monterey Car Week, where Arcade’s military-heritage G-Wagens garnered significant collector interest, the 240 GD highlights the brand’s restoration expertise. Each vehicle maintains its rugged military DNA while boasting personalised luxury features tailored to each owner’s tastes.
Arcade Cars is also showcasing their Mercedes-Benz Puch 230 GE at The Bridge, a prestigious collector car event in Bridgehampton, NY, where they first launched the 230 GE in 2024. Arcade returned to Pebble Beach Concours Village in 2025 with an expanded portfolio of vehicles.
The upcoming East Coast debut at The Bridge on September 13th spotlights Arcade’s entry into America’s collector market. The event, held at the legendary Bridgehampton racing circuit, offers a unique blend of historic automotive culture and exclusive access. Arcade founder Rishav Kanoria says, “The Bridge lets us connect with people who truly appreciate the blend of elegance and off-road versatility. An Arcade G-Wagen is built for family adventures, capable on dunes and city streets, while delivering uncompromising comfort.”
At Newport, Arcade serves as a Bespoke Sponsor of Audrain Motor Week. Their Pacific Blue 240 GD and Racing Green 230 GE will debut in style at the iconic Rough Point estate, attracting thousands of collectors and enthusiasts.
The restoration of the 240 GD is Arcade’s most ambitious project to date. Their six-phase process includes sourcing original vehicles, sand or ice blasting, welding and metalwork, paint, engine restoration, and interior recreation. Master artisans disassemble each vehicle for thorough evaluation and meticulous rebuilding. The chassis undergoes extensive repairs, while paintwork is applied in climate-controlled facilities. Interiors are transformed from rugged military cabins into luxurious, bespoke spaces with options ranging from fine leather to adventure-ready materials, premium audio, and custom overlanding gear. Modern technology is integrated carefully to preserve the authentic G-Wagen experience that collectors crave.
Founded in 2023 by Rishav Kanoria and Felix Timmer, Arcade Cars operates from London with facilities in Austria and Germany. The company specialises in restoring and upgrading Mercedes-Benz G-Wagens, working alongside former AMG race engineers to ensure exceptional craftsmanship, performance, and TÜV certification. Arcade Cars is setting a new standard in luxury military vehicle restoration.
More details and bespoke commissioning are available at https://arcadecars.com.
