Jaguar Land Rover (JLR), Britain’s largest automaker, reported a significant fall in sales and profits in the third quarter of its 2025 financial year, covering July to September. Wholesale vehicle volumes fell 24 percent year on year to 66,165 units, while retail sales dropped 17 percent to 85,495 vehicles. The United Kingdom market suffered the biggest hit, affected by the winding down of Jaguar models and the impact of a cyberattack that shut down production for several weeks in August.
Financially, JLR posted pre-tax profits and exceptional items of £523 million in Q3, down from £627 million in the same period last year. Profit after tax also decreased. Despite this, the company achieved record revenue of £7.5 billion, up 2 percent compared with Q3 2024, and reported a strong earnings before interest and tax margin of 9 percent, the highest in a decade.
The cyberattack caused a temporary halt to manufacturing operations, costing the company an estimated £50 million per week during the production downtime. JLR began a phased restart of its factories in early October, with plans to accelerate recovery and support suppliers financially during this period.
JLR’s most profitable models remain the Range Rover, Range Rover Sport, and Defender, which together constitute around seventy percent of wholesale figures. The company’s transition to electrification continues, with the eagerly awaited Range Rover Electric model scheduled for launch later this year and a growing focus on plug-in hybrids and all-electric vehicles.
CEO Adrian Mardell acknowledged the tough quarter but expressed confidence in the company’s Reimagine strategy, which focuses on modern luxury, sustainability, and a shift towards an all-electric Jaguar by 2025. The strategy has delivered consistent profitability for nine consecutive quarters, positioning JLR for future growth despite near-term headwinds.
While challenges persist due to economic uncertainty, tariffs, and the production interruption, JLR’s substantial liquidity position and strategic investments offer a solid foundation to navigate the current period. The company remains on course to hit its annual profitability and cash flow targets for 2025.
