Roger Penske was adamant for years that he was not interested in selling any part of Penske Entertainment. However, he has now changed his stance with the recent sale of a one-third interest in the company to Fox Corporation. This move marks a pivotal shift in the future of IndyCar and the Indianapolis Motor Speedway.
The partnership with Fox is expected to have a massive impact on the IndyCar Series. By combining Penske’s deep motorsport experience and Fox’s vast media resources, the deal aims to supercharge growth, enhance digital content strategies, and elevate the promotion of IndyCar and its drivers. Fox also extended its media rights deal for several more years, ensuring continued broad coverage and exposure for the series.
Roger Penske emphasized that the partnership is built on long-standing trust and a shared vision, recognizing the incredible potential of the sport. Fox leadership, including Lachlan Murdoch and CEO Eric Shanks, are committed to bringing fresh energy, innovation, and expanded storytelling to IndyCar.
This sale also offers insight into Penske’s succession planning, signaling the beginning of a gradual transition of ownership as he continues to remain involved in daily operations at age 88. With Fox joining the ownership group, the IndyCar Series looks poised for a new era of visibility, fan engagement, and commercial success on and off the track.
Overall, the sale of part of Penske Entertainment to Fox marks a historic evolution in the sport, combining motorsport heritage with media power to accelerate IndyCar’s future growth.
