Last year, when Ford announced pricing for the 2025 Bronco, it listed the Raptor as starting at $91,930, with destination. But if you check Ford's consumer site right now, you'll see the off-road SUV has a significantly lower MSRP. The 2025 Bronco Raptor now starts at $81,990, nearly $10,000 cheaper than before.
The reason for the price cut is related to a shakeup with the base Bronco lineup. A Ford spokesperson told Motor1 that it's "adjusting the price of the Bronco Raptor to provide customers who prefer a four-door with another high-performance vehicle option" because it replaced the two- and four-door Wildtrack trim with the two-door-only Stroppe "as the top off-road package in the base Bronco lineup."
Jeep Wrangler 392, which is more powerful, producing 470 hp, but, as of now, way more expensive than the Bronco. The Jeep starts at over $100,000.
The rest of the Bronco lineup isn't as lucky as the Raptor. The entry-level Bronco Base, reintroduced for 2025, is $1,010 more expensive than before, and the Bronco Big Bend is now an additional $940.
All other Bronco trims are $100 more expensive, but the added cost comes from a higher destination fee. Ford is now charging $1,995 to ship the 2025 Bronco, up from $1,895—a minor adjustment when many in the industry are raising prices by the thousands.
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