The two designers welcomed us to the Alpine Design Studio to talk about the commando state of mind that has shaped the rebirth of the brand while respecting the style initiated in the days of Jean Rédélé. They also explain how electric technology offers interesting opportunities in terms of design, and how the Alpenglow concept car embodies the stylistic intentions of future models.
‘I didn't approach this brand with nostalgia. I approached it as an enthusiast. I said to myself, this is a fantastic brand and there's everything to do with it.’
Antony Villain, VP Alpine Design
Since the start of the brand under the leadership of Jean Rédélé, one element has remained unchanged: the logo. Considered as a quintessential symbol of movement and speed, the arrowed A created by Philippe Charles in the 1960s is still with us today. Its longevity is representative of Alpine's ability to renew itself without betraying its identity or its values of performance, innovation and French know-how.
“Creating a brand is the most exciting adventure in a designer's career. Today, we've embarked on the next stage; extending the brand from one to 6 or 7 cars. So we have to give life and shape to this brand. It's like a growing tree, spreading out its branches, and we have to make sure that each model has meaning and contributes to the history of the brand.”
Laurens van den Acker, Chief Design Officer, Renault Group
Episode 2 – The Alpine Silhouette is available to download now.
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