
The Alpine Legend Part 1
His confidence was infectious, and he quickly obtained the support of the Renault HQ. It was the start of a wonderful adventure – through innovation, industry and motorsports - that continues to this day.
A new video series, ‘Alpine, 70 years’, tells the story of this epic tale, full of achievements and challenges, and sheds light on the brands ambition to grow and evolve over the next few years in several themed episodes.
The first episode, entitled ‘The Alpine Legend’, looks at the origins of the brand and the challenges it faces in the age of electric mobility. It is based on the testimonies of two key players: Philippe Krief, the CEO of Alpine, and Jean-Charles Rédélé, the son of the brand's founder, who is also an amateur driver at the wheel of a modern Alpine A110 and a collector of the most iconic Alpines. He welcomed us at the heart of his collection, located in Paris on the premises where the very first Alpines were built.
Facebook Conversations