Financial Performance and Profitability
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2025 Earnings (TTM): Approximately -$13.5 million USD EBIT, reflecting ongoing losses but improved from deeper losses in previous years.
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2024 Earnings: Positive EBIT of about $24.4 million USD, showing a turnaround from losses in 2023 and earlier years.
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2025 Projected Revenue: Estimated around NZ$4.57 billion (roughly $2.8 billion USD), representing a modest growth trajectory compared to prior years, supported by restructuring and new product launches.
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The company has been managing heavy financial burdens including debt restructuring and operational cost controls under KG Group ownership.
Vehicle Sales and Production
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Production focuses on SUVs and electric vehicles under the KG Mobility portfolio, with new models like the Torres compact SUV (available in petrol and electric variants) launched or planned in key markets including the UK.
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Sales volumes are recovering but remain modest in global terms, constrained by past disruptions and market competition.
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New electric pickup models are planned for launch in 2025 as part of the brand’s electrification push.
Regional and Global Sales Performance
| Region | Highlights |
|---|---|
| South Korea | Continued restructuring and management under KG Group; production and sales ongoing amid turnaround efforts |
| United Kingdom | Brand relaunched as KGM Motors with updated model lineup including Torres SUV; about 73 showrooms |
| Europe | Market presence supported by new electric and petrol SUVs; gradual volume growth expected |
| Other Markets | Expansion efforts underway with focus on electrified models and emerging markets |
Profitability and Cost Factors
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The turnaround plan includes cost discipline, debt management, and investment in electrification technology.
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Profitability remains pressured by legacy financial burdens and competition from established brands.
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KG Group’s takeover has stabilized liquidity and provided capital for product development and expansion.
Debt and Liquidity
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Company has been under court receivership and bankruptcy protection since late 2020, with ongoing debt restructuring.
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KG Group investment has improved liquidity, but losses and restructuring costs continue in 2025.
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Strategic partnerships and potential sale agreements remain under negotiation.
Best Selling Models: Overview and Highlights
| Model | Highlights |
|---|---|
| Torres Compact SUV | Newly launched model, available in petrol and electric versions, key growth driver in UK and Europe |
| Korando | Established SUV model, continuing to sell in Asia and export markets |
| Tivoli | Smaller SUV popular in domestic and export markets |
| Electric Pickup | Planned for 2025 launch, marking entry into electrified light truck segment |
Weakest Performers and Segment Challenges
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Legacy financial difficulties and bankruptcy history have weighed on consumer and investor confidence.
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Sales volumes remain low relative to competitors; product lineup still transitioning.
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Supply chain and production disruptions persist due to restructuring.
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Intense competition in SUV and electric vehicle segments, particularly from Korean and Chinese brands.
Key Financial and Operational Metrics
| Metric | Value / Trend | Notes |
|---|---|---|
| EBIT (2025 TTM) | -$13.5 million USD | Losses narrowing but still negative |
| Revenue (2025 est) | NZ$4.57 billion | Modest growth post-restructuring |
| Production Focus | SUVs and electric vehicles | Launch of new electric and petrol models |
| Market Presence | South Korea, UK, Europe | Expansion under KG Mobility rebrand |
Industry Outlook and Strategic Focus
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KG Mobility (SsangYong) aims to reposition as a modern, electrification-focused brand leveraging KG Group backing.
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Expansion of electric vehicles including pickup trucks and compact SUVs planned to increase competitiveness.
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Stabilization of finances and restructuring critical for longer-term sustainability.
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Building brand recognition in Europe and other markets through product launches and dealer network enhancement.
Summary
SsangYong, now operating as KG Mobility, continues to navigate a challenging recovery path in 2025 following bankruptcy and restructuring. Supported by KG Group’s capital infusion and strategic direction, the company is focusing on new SUV and electric vehicle launches to regain market relevance. Earnings remain negative but improving, and revenue growth is modest as new models are introduced. The brand’s future depends on successful restructuring execution, electrification progress, and expansion in key markets including Europe and South Korea.
Sources
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KG Mobility (SsangYong Motor) latest earnings and revenue reports
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SsangYong C&E Co., Ltd. Q1 2025 earnings release
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Market news on SsangYong bankruptcy restructuring and KG Group takeover
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Industry analysis on SsangYong rebranding as KGM Motors and model launches
