Billboards have been erected outside Renault London West carrying the slogan ‘make your neighbour jealous’, in reference to the Mini dealership next door.
A brand new Renault 5 E-Tech has also been mounted on a plinth outside the showroom, with a Union Flag on its roof in classic Mini style.
A car with the same paintwork even appears in the advertising posters – just in case anyone was unsure of the joke!
Inevitable comparisons have been made between the success of BMW’s Mini and the new Renault 5 and the topic recently came up at Car Dealer Live.
When asked by James Batchelor if the new 5 was Renault’s ‘Mini moment’, the brand’s UK boss, Adam Wood, said: ‘We are very excited.
‘The cars only arrived in the showrooms a couple of weeks ago but already we’re seeing a buzz in the sales teams.
‘Seeing the smiles on peoples’ faces when they see the car for the first time is great and I think that’s starting to build positivity and optimism for the future.’
Renault’s ad campaign comes less than a week after Ineos ran a similar campaign outside a Land Rover Dealership.
In that instance, a poster showing a Grenadier and a Defender nose-to-nose appeared beside Lookers Jaguar Land Rover West London with the tag line ‘let’s take this outside’.
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