This annual gathering is more than just a car show. Mazda Fan Festa is a high-energy celebration that puts fans right at the heart of the action. Among the jaw-dropping highlights, visitors will see the legendary 1991 Le Mans-winning Mazda 787B out on track—a rare treat for any racing devotee. This year, for the first time, the beloved Mazda Media MX-5 Endurance Race becomes part of Fan Festa. With a 35-year tradition behind it, this event has journalists and media personalities battling it out in spec MX-5s, making it accessible and thrilling for everyone in attendance.
Of course, it’s not just about what happens on the circuit. Across the venue, families and hardcore fans alike will find immersive, hands-on experiences designed to bring them closer to the cars and the people behind Mazda. The festival theme, “a place to enjoy cars even more together with fans,” runs through every detail, from interactive conversations with Mazda engineers to fan meet-ups and unique motorsport showcases. Dedicated children’s content ensures younger attendees get just as much out of the weekend as the grown-ups.
This year’s event introduces multi-sensory programming that lifts the curtain on Mazda’s development and design process. Participants can dive into coding workshops, try their hand at vehicle planning and simulation, or get a taste of the business side during commercialisation activities. There’s also a new technology showcase, great eats from premium food outlets, and plenty of Mazda merchandise up for grabs.
More action awaits on the tarmac. Round 5 of the Mazda Fan Endurance Race Series ‘Shizuoka’ adds competitive edge, while lucky owners get a shot at lapping Fuji with their own cars in a massive parade. The ever-popular ‘circuit safari’ lets fans see the action up-close from the comfort of a bus as historic race cars scream by. Mazda Spirit Racing’s Super Taikyu Series entries will be on display, and the virtual racing zone opens up the world of digital competition for everyone.
Set in the shadow of Mount Fuji, Mazda Fan Festa 2025 offers a weekend where everyone—from old-school rotary diehards to new Mazda families—can share their love of driving. For anyone with pent-up Mazda enthusiasm, this is the place to let it all out. Forget the usual car show routine; this is a full-throttle, high-octane celebration that shows just what makes Mazda and its loyal fans so vibrant in the automotive scene.
