We’ve grown used to boatloads of hype in dealer ads, but here’s one that took us by surprise: A Jeep dealer in Gresham, Oregon, is offering an electric 2025 Jeep Grand Wagoneer S for 99 cents per month. And no, this isn't a fat-finger mistake by an overworked webmaster. The ad practically shouts, “This is not a mistake! Less than $1 per month!”
Now, you’d expect a catch or two, and you’d be right, but they aren’t as severe as you might expect. The deal applies only to one particular vehicle, identified by its stock number. There’s a down payment of $3,999, and this is a 24-month lease limited to 5,000 miles per year, with additional miles charged at 30 cents per. Still, even if you rack up 12,000 miles per year, that averages out to an extra $175 per month in addition to your 99-cent lease payment. Taxes and plates are not included, but Oregon has no sales tax, and only levies a 0.5% tax on new-car sales.
With fees and realistic mileage, the 99-cent lease could end up costing around $200 per month, but, as sales manager Steve Simmons told us, that’s still “an amazing deal on a very expensive car.” We’re inclined to agree.
And no, this is not an effort to dump slow-selling cars. Simmons proudly told us that Gresham Chrysler-Dodge-Jeep-Ram has been the highest-volume Stellantis dealer in Oregon for 24 months straight, and they’re also outselling dealers in neighboring Washington state, from whence many of their customers come. While the dealership will take a financial bath on the 99-cent Wagoneer S, Simmons tells us it will be worth it for the publicity. Earlier this year, when Gresham offered an electric Dodge Charger Daytona R/T for $49 per month, a post on TikTok scored 3 million views and flooded the dealership with business.
Speaking of which, Gresham is still offering the $49/month lease deal on a single Charger R/T, a Wagoneer S Launch Edition for $99 per month, and a Charger Daytona Scat Pack for $129 per month, all with the same terms as the 99-cent Wagoneer S Limited ($3,999 down, 24 months, 5000 miles per year, $0.30 per mile over). The deals expire on July 25, no doubt to be replaced by more headline-makers. That said, with Federal EV tax credits scheduled to be killed off by the One Big Beautiful Bill act, Gresham’s days of one-dollar electric cars may be limited.
Oh, and that 99-cent Wagoneer S Limited, stock #ST574257? As of our chat with the dealership, it’s still available.
Photos by manufacturer
