Financial Performance and Profitability
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Revenue (Q2 2025): KRW 48.29 trillion (~$37.8 billion USD), up 7.3% year-on-year, marking the highest quarterly revenue ever
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Operating Profit (Q2 2025): KRW 3.6 trillion (~$2.8 billion USD), down 15.8% year-on-year
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Operating Margin: 7.5%, impacted by higher incentives and global trade environment factors
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Net Profit: KRW 3.25 trillion (~$2.55 billion USD), down 22.1% year-on-year
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Units Sold: 1,065,836 units globally in Q2 2025, a 0.8% increase year-on-year
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Earnings per Share (EPS): Approximately $3.91 USD reported in recent announcements, below market expectations
Vehicle Sales and Production
| Region | Units Sold Q2 2025 | YoY Change (%) | Notes |
|---|---|---|---|
| Global | 1,065,836 | +0.8% | Strong global sales driven by SUVs and sedans |
| North America | Not separately disclosed | +3.3% | Robust demand led by Tucson, Santa Fe, Elantra |
| Korea | Stable | Domestic sales stable | |
| Other Markets | Growing mildly | Continued expansion in emerging markets |
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Popular models contributing to growth: Tucson and Santa Fe SUVs, Elantra sedan (Avante in some markets)
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Electrified vehicles gaining traction with model updates and new launches
Regional and Global Sales Performance
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North America leads growth with notable sales increases
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Solid global performance despite pressures from tariffs and incentives
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Expansion in emerging markets and sustained domestic sales maintain volume
Profitability and Cost Factors
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Operating profit reduced primarily by higher incentive costs and tariff impacts
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Competitor pricing and promotional activities intensified market competition
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Ongoing investments in electrification, smart technologies, and product development continue
Debt and Liquidity
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Hyundai maintains a solid financial position with stable liquidity to support ongoing investments
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Capital expenditures focus on electrification and expansion of production capabilities
Best Selling Models: Overview and Profit/Loss Status
| Model | Status | Notes |
|---|---|---|
| Tucson | Strong SUV sales driver | Key contributor in North American market |
| Santa Fe | Sustained growth | Popular mid-size SUV |
| Elantra | Competitive sedan sales | Significant in global passenger car markets |
| Ioniq EVs | Growing electrified lineup | Gaining market share as BEV/hybrid options |
Weakest Performers and Segment Underperformance
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Higher incentives compressed profitability despite volume growth
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Specific passenger car segments face pressure from aggressive competition
Key Financial and Operational Metrics
| Metric | Value / Trend | Notes |
|---|---|---|
| Q2 2025 Revenue | KRW 48.29 trillion (~$37.8B) | Record quarterly revenue |
| Operating Profit | KRW 3.6 trillion (~$2.8B) | Down 15.8% YoY due to incentives and tariffs |
| Net Profit | KRW 3.25 trillion (~$2.55B) | Decline driven by cost pressures |
| Units Sold (Q2) | 1,065,836 units (+0.8% YoY) | SUV and electrified vehicle led growth |
| Operating Margin | 7.5% | Profit margin contraction |
Industry Outlook and Strategic Focus
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Hyundai focuses on expanding electrified vehicle offerings, including BEVs and hybrids, to capture growing eco-conscious demand
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Continued product refreshes and fleet diversification aim to maintain competitive edge
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Emphasis on operational efficiency and cost controls amid intensifying global competition and tariff environments
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Strategic investments in smart mobility, autonomous driving, and connected vehicle technologies ongoing
Key Takeaways
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Hyundai achieved record Q2 2025 revenue with modest global sales growth, led by SUVs and electrified vehicles
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Profitability declined due to rising incentives and trade-related costs despite volume gains
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North America is a key growth market with positive demand dynamics for core models
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Ongoing investments position Hyundai for future growth in electrification and smart mobility
Summary
Hyundai's Q2 2025 performance marked its highest-ever quarterly revenue, supported by global sales growth particularly in North America. While operating profits declined on incentives and tariff costs, the company sustains operational strength through a diversified product portfolio and ongoing electrification investments. Hyundai’s strategy emphasizes competitive pricing, expanding EV offerings, and advancing smart technologies to secure future market leadership.
Sources
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Hyundai Motor Announces 2025 Q2 Business Results
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Financial analysis of Hyundai Motor Company Q2 2025 performance
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Market reports on global automotive sales and tariff impact in 2025
