Great Wall Motors Performance in 2025: Financials, Sales, Top Models, and Market Trends
Great Wall Motors (GWM), one of China’s leading automotive manufacturers specializing in SUVs, pickup trucks, and new energy vehicles (NEVs), posted record-breaking performance in the second quarter of 2025, driven by strong sales growth, new product launches, and global expansion initiatives. The company is undergoing a strategic shift towards brand and technology leadership as it enters a new product cycle.
Great Wall Motors Performance in 2025: Financials, Sales, Top Models, and Market Trends
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Financial Performance and Profitability

  • Q2 2025 Revenue: RMB 52.348 billion (~$7.33 billion USD), up 7.78% year-over-year and 30.81% quarter-over-quarter, marking the best second-quarter revenue in the company’s history

  • Q2 2025 Net Profit: RMB 4.586 billion (~$642 million USD), up 19.46% year-over-year and a significant 161.91% quarter-over-quarter increase, setting a new single-quarter net profit record

  • Despite strong Q2 results, net profit for the first half of 2025 declined about 10.2% year-over-year due to increased investments in technology and brand building

  • Analysts forecast 2025 full-year revenues around RMB 223.8 billion (~$31.3 billion USD), reflecting an approximately 10% increase over 2024

Vehicle Sales and Production

  • Q2 2025 Vehicle Sales: Approximately 313,000 units, up 10.07% year-over-year and 21.87% quarter-over-quarter—best second-quarter volume in company history

  • New energy vehicles (NEVs) accounted for nearly 100,000 units in Q2, up over 33% year-over-year

  • Overseas sales surpassed 100,000 units in Q2, reflecting successful global expansion

  • Product launches contributing to growth included refreshed Tank 300, Wey Gaoshan, and second-generation Haval Xiaolong MAX models

Regional and Global Sales Performance

  • Domestic Chinese market remains strong for SUVs, pickups, and NEVs, driving volume and revenue growth

  • Overseas markets continue growth momentum supported by the company’s “eco-globalization” strategy

  • Overseas sales now represent a significant and growing portion of total volume, confirming international expansion success

Profitability and Cost Factors

  • Strong revenue and profit gains supported by diverse product portfolio and smart investments

  • Temporary cost pressures and increased R&D spend weighed on first half profitability

  • Strategic focus on intelligent driving technology with innovations like Coffee Pilot Ultra system and Coffee OS 3 strengthens competitive position

Debt and Liquidity

  • GWM maintains financial health with robust revenue growth and profitability despite elevated investment levels

  • Investments primarily directed at new technology development, product launches, and brand expansion

Best Selling Models: Overview and Highlights

Model Highlights
Tank 300 Key new product, contributing significantly to sales growth
Haval Xiaolong MAX Second-generation SUV model boosting volume
Wey Gaoshan Fresh premium model underpinning brand strength
New Energy Vehicles Nearly 100,000 units sold in Q2, +33% YoY growth
 
 

Weakest Performers and Segment Challenges

  • First half 2025 profit decline attributed to elevated investment costs and competitive pressures

  • Need to strengthen product influence and direct channel capabilities against peers like BYD, Geely, and Changan

Key Financial and Operational Metrics

Metric Q2 2025 Value Notes
Revenue RMB 52.348 billion (~$7.33 billion) Highest Q2 revenue ever
Net Profit RMB 4.586 billion (~$642 million) Record Q2 net profit with strong quarterly growth
Vehicle Sales 313,000 units Best Q2 sales performance, +10.07% YoY
NEV Sales ~100,000 units Growing segment, +33% YoY
Overseas Sales 100,000+ units Confirming success of global expansion strategy
 
 

Industry Outlook and Strategic Focus

  • GWM focuses on transitioning from manufacturing-driven to brand- and technology-driven growth

  • Continued innovation in smart driving technology and NEV product expansion

  • Scaling global presence with new energy and premium SUV segments as growth pillars

  • Managing cost pressures while boosting channel strength to compete with top Chinese OEMs

Summary

Great Wall Motors achieved its best-ever second quarter in 2025 with record revenue, net profit, and vehicle sales, spearheaded by strong new product launches and accelerating international expansion. Although first half profit declined due to heightened investment, the company’s strategic shift toward brand strength and advanced technologies positions it well for sustained growth and competitive differentiation amid China’s evolving automotive market.

Sources

  • Great Wall Motors Q2 2025 Earnings Report and Official Disclosureschinaevhome+2

  • Market and Industry Analysis of China Automotive Sector 2025filingreader+1

  • Great Wall Motors Corporate Investor Relations Documentsres.gwm+2

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