
The 2025 Goodwood Festival of Speed, running from July 10 to 13, is shaping up as one of the highlights of the motoring year. The event features major global debuts and dynamic demonstrations from some of the world’s most exciting brands, including Aston Martin, BMW, Ferrari, Hyundai, MG, and many more.
Among the standout cars making their first public appearances is the Alpine A110 R Ultime, marking the end of production for the A110 with a lightweight, carbon-fibre-laden, 345bhp special edition—just 110 will be built. Alpine also brought the A290 Rallye, a rally-ready electric hot hatch, and the A390, a tri-motor electric SUV aimed at the Porsche Macan.
Aston Martin’s presence is strong, with the new DBX S performance SUV and the 1,064bhp Valhalla hypercar both on display and taking to the hill for their UK debuts. The Vantage S, with 671bhp and a 202mph top speed, also makes its first public appearance.
BMW is showcasing several new models, including the M2 CS, which gains 50bhp over the standard car and features extensive use of carbon fibre for weight reduction. The Concept Speedtop, a limited-run shooting brake, and the Vision Driving Experience, an electric concept with four motors and advanced downforce technology, are also highlights.
Ferrari’s lineup includes the 296 Speciale, a lighter and more powerful evolution of the GTB, and the F80, the LaFerrari’s 1,184bhp successor that takes inspiration from the brand’s Le Mans hypercar program. The new Amalfi grand tourer is also on show, replacing the Roma.
Other notable debuts include the Bugatti Mistral, the McLaren W1 flagship hypercar, the Denza Z9 GT luxury estate, and the Lexus LFR prototype, believed to preview the brand’s next-generation V8 supercar. The Honda Prelude coupe returns as a hybrid, and the Civic Type R Ultimate bows out the hot hatch’s production run with a special edition.
Chinese brands are making their mark, with Chery launching the Tiggo 8 Pro SUV in the UK and Jaecoo debuting the 5 crossover. MG’s Cyberster Black and IM5 saloon also make appearances, alongside the radical MG CyberX concept.
The show is rounded out by unique coachbuilt projects like the Bovensiepen Zagato, the Callum Wood & Pickett Mini, and Lanzante’s McLaren-based three-seater. Track-focused supercars such as the Praga Bohema and the Zenvo Aurora V12 hypercar are also taking to the famous Goodwood hill.
This year’s Festival of Speed offers a rare chance to see these new cars in motion, many for the first time anywhere in the world, and cements Goodwood’s reputation as the premier destination for global automotive debuts and dynamic demonstrations.