Beckley takes up the role after spending the three decades at BMW Group, the last 18 of which have been with Rolls-Royce.
He assumed his new position at the start of this month, succeeding Boris Weletzky, who has moved to take up a senior role in BMW Group’s Motorrad division in Munich.
Bosses say Beckley will bring ‘deep strategic and operational experience’, reflecting the importance of the UK to Rolls-Royce.
His previous jobs within the brand include serving as general manager of the Bespoke Division and sales manager for Europe.
He began his career as a BMW apprentice technician, before making the leap into leadership a few years later.
Reflecting on the appointment, Julian Jenkins, director of sales & brand at Rolls-Royce Motor Cars, said: ‘I am delighted to welcome John Beckley to his new role as regional director for the United Kingdom, Europe, and Central Asia – a significant and sizeable geographical region which is extremely important to our business.
‘John brings his extensive strategic and operational experience, having held several senior positions during his 20-year tenure within Rolls-Royce Motor Cars.
‘His recent experiences, particularly within Sales and Bespoke, will ensure the continued momentum in these key markets underpinning the increasing requests for Bespoke Rolls-Royce. I wish John every success in his new role.
‘John succeeds Boris Weletzky, whom I would like to thank for his contribution to Rolls-Royce’s success in the region and wish him well in his new senior role within the BMW Group.’
