by Stephen Rivers
- Artist envisions a sleek Dodge Charger wagon with wide fenders.
- It looks quite attractive and natural considering the proportions.
- Building a wagon could be a smart move for Stellantis now.
We just rolled back into town after putting the new Dodge Charger SixPack through its paces, and wouldn’t you know it, something we were speculating about on the road has already surfaced in our feed. Behold, the Charger Wagon (Magnum) rendering. Not only does this practical hauler look great, but it could make a great business case for Dodge and Stellantis.
Dodge sort of surprised everyone last year when it said that it would build both a two-door and a four-door version of the Charger. That’s a concept that hardly exists these days and yet, it’s here, it’s real, and it’s surprisingly good. No doubt that flexibility could also lead to a wagon version if Dodge really wants to do it.
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Digital artist Kelsonik put together this rendering and frankly, it’s so clean, it could’ve come from Dodge itself. Notably, the rendering features widebody fender flares which isn’t a thing on the new Charger… yet. Kelsonik rightly draws a direct comparison to the Magnum, the last Dodge wagon ever in production.
That car never really was the sales success that Dodge hoped it would be. After a strong first year with over 50,000 sales, the trend went downward fast. In its second year, Dodge just barely sold over 40,000 and then in the third year sales dipped to just 30,166. In its final two years combined it sold just over 7,000 units total.
That said, making a business case for this car could be easier than ever. Stellantis clearly wants to increase profit via economies of scale. Using this same STLA Large platform for a wagon would be one way to do that.
Besides, the Charger is already a sizable machine. Adding a long roof and a cargo bay wouldn’t drastically change the equation. It would actually make the car more versatile, something buyers still value even in an SUV-heavy world.
There’s also the enthusiast angle. Wagons have a loyal following, even if that loyalty doesn’t always translate to massive sales figures. But for Dodge, a brand already swimming upstream in some respects, that might be part of the appeal.
And if they really wanted to lean in, imagine a two-door Charger shooting brake. Who wouldn’t be excited to see that? Sure, sales might not be gigantic, but the attention it would generate? That could be worth its weight in marketing gold.
