By FREDA LEWIS-STEMPEL, MOTORING REPORTER
The Chinese car giant famous for its Jaecoo 7 'Temu Range Rover' has gone down the high fashion lookalike route to promote its latest SUV.
Omoda, owned by China's largest automotive exporter Chery, hired Kate Moss lookalike model Denise Ohnona to front its London Fashion Week 2026 campaign - and make people do a double take.
Ohnona has been on the front cover of Vogue magazine with supermodel Kate Moss and often gets mistaken for one of Britain's most famous faces.
And now she's been making people look twice as the face of the newest affordable SUV in town.
In a 'I'm not a supermodel, but this car is' stunt, the new brand to the UK has been causing a stir publicising its Omoda 7 SUV.
While the sub £30,000 SUV doesn't officially land in dealerships until March, early vehicles have already been used as a VIP fleet to transport designers, models and key industry figures across London throughout Fashion Week.
This is not the first time a brand owned by China's largest car exporter has made the headlines for its doppelgänger approach, after the Jaecoo 7 went viral this year for being a cut-price Range Rover Velar alternative.
Wait is that? Omoda, owned by China's largest automotive exporter Chery, hired Kate Moss lookalike model Denise Ohnona to front its London Fashion Week 2026 campaign
Omoda may only be around a year and a half old but it has already sold 19,855 cars in 2025, despite only having two cars on sale – the Omoda 5 and all-electric E5.
But now the Omoda 7 mid-size SUV has made its UK debut at London's Fashion Week, with Denise Ohnona fronting the photo billboards and video content, it'll hope sales figures will keep rising.
The 44-year-old mother of two who works as a professional lookalike - she goes by 'FakeKateMoss' on social media - is the face of what Omoda is calling its 'most high-profile brand moment yet in the UK'.
Digital billboards directed well-heeled passers-by to the dedicated imnotasupermodel.com website after seeing the Kate Moss lookalike on the big screen.
To create even more buzz the car maker was also a principal partner of this year's LFW and a mode of transport for fashion figures as part of its wider relationship with the British Fashion Council.
Across LFW, the Omoda 7 became an integral as the cars made sure everything from backstage arrivals to after-show departures went like well-oiled machine.
Victor Zhang, UK country director of Omoda UK, said: 'London Fashion Week represented a perfect meeting point between design, creativity and technology, values that are already central to everything we stand for as a brand.
'The campaign reflects our confidence in the Omoda 7 as a fashion-forward SUV that belongs in contemporary British culture.'
Selling the Omoda 7 SUV: Omoda is calling its campaign its 'most high-profile brand moment yet in the UK'
Denise Ohnona fronted photo billboards and video content for the new Omoda 7 SUV across LFW
The 7 SUV will arrive in UK dealerships from March 2026. The petrol variant costs just £29,915 and the SHS model costs £32,000
You can either get a 1.6-litre TGi petrol engine version or the Super Hybrid System version, which delivers over 700 miles of total range
It's positioned between the compact Omoda 5 and the flagship Omoda 9.
You can either get a 1.6-litre TGi petrol engine version or the Super Hybrid System version, which delivers over 700 miles of total range.
This includes up to 56 miles of EV-only driving, with fast charging and vehicle-to-load capability.
Inside, fashion-forward themes include eco-leather finishes, dual digital displays, Sony audio and wireless smartphone connectivity come as standard. The 7 is also the first UK-delivered Omoda model to feature an in-built fragrance system.
The 7 SUV will arrive in UK dealerships from March 2026.
The petrol variant costs £29,915 and the SHS model costs £32,000.
All models are supported by a comprehensive 7-year/100,000-mile vehicle warranty, an 8-year/100,000-mile battery warranty for SHS variants, and RAC Home Start as standard for the lifetime of the warranty.
Across LFW the Omoda 7 became an integral as the cars made sure everything from backstage arrivals to after-show departures went like well-oiled machine
Chery has garnered a lot of attention already for its Jaecoo 7 SUV TikTok sensation which is social media's Chinese Range Rover Velar cheap alternative for school-run mums.
In just 12 months it notched up 30,100 private sales - more than any other car. And it only debuted in the UK in January 2025.
And it's all because it is a dead ringer for the Range Rover Velar, but at a fraction of the price: It costs from just £30,115 - almost half the price of a Velar.
The Jaecoo 7's success has been so great it has powered Jaecoo to become the fastest-growing mainstream automotive brand the UK has seen in the last ten years.
As well as the price and its imitation looks, a key to the 7's popularity is its 'Super Hybrid System' (SHS) system.
The plug-in hybrid drivetrain - which costs £35,165 - delivers a 745-mile combined petrol and electric range.
The 1.5-litre combustion engine is married to a 18.7kWh battery giving buyers 56 miles of EV-only range, so most weekly errand running or city/town driving can be completed without the use of the combustion engine.
In comparison, the twice-as-expensive Range Rover Velar PHEV has an EV-only range of just 30 miles.
Chery has garnered a lot of attention already for its Jaecoo 7 SUV TikTok sensation which is social media's Chinese Range Rover Velar cheap alternative for school-run mums
Spotted on the streets: Jaecoo 7s are a frequent spot on the roads, with many mums taking to the wheel of their affordable SUVs for the school run
And social media mums are lapping this cost-saving car up:
One 'Temu Range Rover Mum', Chantel, told This is Money that she saves 'a lot of money with her 7 SHS compared to the Range Rover she used to own: 'The Jaecoo only costs £60 to fill up and lasts forever, versus about £100 for the Range Rover.'
Chantel and her husband ditched their Range Rover of four years because it was 'so expensive to run and service, and monthly payments were expensive too'.
Chantel, who goes by Diaries of a Business Mum on TikTok and Instagram, changed her Range Rover Sport for a Jaecoo 7 SHS
Chantel sees her Jaecoo 7 as the smart buy for 'any young family who needs to save money' and would recommend it to all young families.
Another mum and influencer Olivia Mundy got hooked on the Jaecoo 7 thanks to TikTok.
She told us: 'I love the look of a Range Rover, but it's not realistically in my budget, especially with mum life and everything else.
'With the Jaecoo, I felt like I was getting a premium car for a fraction of the cost'.
And Olivia thinks the plug-in hybrid 7 SHS [Super Hybrid System] is 'honestly the perfect car' for mums.
'I always wanted something to cheaper to run but without going fully electric. A plug-in hybrid feels like the perfect middle ground.'
Like Chantel she's all for it being a lookalike Range Rover: 'I think [the Temu term] is funny! I get what people mean by it, it looks like a luxury car but without the luxury price. I don't take it negatively at all.'
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