China’s EV Price War Just Hit the Brakes – Is BYD in Trouble?
BYD looked unstoppable not too long ago. The company pushed out new electric cars and buses with a confidence that left Tesla scrambling to keep up. The numbers this year tell a different tale.
China’s EV Price War Just Hit the Brakes – Is BYD in Trouble?
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Revenue shot up by over 14 percent in the last quarter. Overseas deliveries went nuts, soaring 145 percent. Those figures shine bright in boardroom presentations. Then you check the bottom line... and the wheels come off. Profits tanked by one third, down a troubling 33 percent.

BYD Q2 2025 Financial Results

Metric Q2 2025 Change (YoY) Notes
Revenue Up 14.6% +14.6% Solid top-line growth
Overseas Deliveries Up 145% +145% Strong gains outside China
Net Profit Down 33% -33% Sharp margin decline
China Sales Declined three months Negative streak Consumer slowdown, price pressure
EV Sales Target (2025) 5.5 million --- Target at risk, only 2.5M units YTD
Production Steady --- No significant change
Profit Margin Declined Down Price war squeezed margins
Company Outlook Under review --- Insiders cite possible target revision
 
 

Key Highlights

  • Revenue climbed, but profit fell by one third.

  • Overseas sales boom contrasts with local slowdown.

  • Government wants an end to price cutting.

  • Industry insiders doubt BYD meets its sales target for the year.

BYD faces continued demand outside China, but the EV price war has created strong headwinds at home. A revised strategy may be needed to stay ahead.

Chinese buyers are pulling back because the economy looks rough right now. Families that might have sprung for shiny new EVs are keeping wallets closed. Analysts say the price war slammed margins right into the dirt. BYD can’t make money when every automaker scrambles to slash prices just to keep sales moving.

The government stepped in to slow the bleeding. New rules discourage brands from cutting prices even further. That’s bad news for carmakers who survived by selling at rock-bottom prices. BYD faces pressure from every direction.

Sales have dropped three months in a row. Rumors swirl about missed targets. The goal was five and a half million EVs for 2025. BYD has managed less than half by this point. Even insiders whisper about an internal downgrade on that ambitious number.

For a minute, it looked like China’s electric revolution would jump ahead and leave every other market eating dust. Now a slowdown looks more real than ever. If BYD can’t find profit in steady growth, it could mean a rough ride ahead for China’s EV hopefuls.

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