British luxury meets California cool: Urban Automotive makes stunning US debut at Monterey Car Week
British luxury vehicle styling house, Urban Automotive, has crossed the Atlantic to showcase its signature design modifications at Monterey Car Week for the first time, marking a significant milestone as the company expands its presence in the North American market.
British luxury meets California cool: Urban Automotive makes stunning US debut at Monterey Car Week
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  • Urban Automotive has made its debut at Monterey Car Week in California with four luxury cars redefined by Urban making their US debuts
  • Rolls-Royce Cullinan (Series II) Redefined by Urban makes its US debut fresh from its reveal at the UK’s prestigious Goodwood Festival of Speed – but with addition of an exclusive first set of 26-inch Urban-Vossen UV-7 Fully Forged polished alloy wheels
  • Next-generation Mercedes-Benz G-Wagon Widetrack Redefined by Urban also makes its US debut following a successful global launch earlier in the year.
  • L460 Range Rover LWB debuts a refreshed look with addition of the recently released carbon fibre bonnet and 24-inch Urban-Vossen UV-8 black alloy wheels
  • Monterey Car Week debut follows launch of Urban’s jointly-owned US operation 

The exclusive US debut will feature four of Urban’s standout creations, built by two of Urban’s highly-respected dealers from its US network – Platinum Motorsport and Galpin Auto Sports. Each vehicle shows Urban’s trademark 'OEM Plus' design philosophy of dramatically amplifying the car’s visual impact while staying true to the original design.

Fresh from its world debut at the UK’s renowned Goodwood Festival of Speed, the Rolls-Royce Cullinan (Series II) Redefined by Urban and built by Platinum Motorsport has the stunning addition of an exclusive first set of 26-inch Urban-Vossen Fully Forged polished alloy wheels.

The Rolls-Royce is accompanied by the formidable new-generation Mercedes-Benz G-Wagon Widetrack, also built by Platinum Motorsport. Galpin Auto Sports are assembling two British legends: the commanding Land Rover Defender V8 Widetrack as well as a Range Rover featuring the newest full-face UV alloy wheel design, the UV-8, as well as Urban’s newly-released carbon fibre bonnet.

Urban’s redefined vehicles are taking an active part in the week’s events, including the LA to Monterey Fuel Run and exclusive Motorlux gathering on Wednesday August 13th, the prestigious Legends of the Autobahn on Thursday 14th, and The Paddock featuring Redwood on Friday 15th. The weekend includes Urban’s vehicles appearing among the world’s most exotic supercars at Exotics on Broadway on Saturday 16th.

“Bringing Urban Automotive to Monterey Car Week for the first time feels like a dream realised,” said Simon Dearn, founder and visionary behind Urban Automotive. “California's car culture is absolutely electric: there's an incredible passion and appreciation for craftsmanship that perfectly aligns with what we do.” he added.

Having recently established Urban’s jointly-owned US operation, Sandro Bucher commented: “We’re not just attending Monterey Car Week – we’re here to make a statement! We are looking forward to connecting with a community that truly understands the art of motoring perfection, as well as networking with our valuable dealer network and hoping to see some of our high-profile customers who live in LA.”

Rolls-Royce Cullinan (Series II) Redefined by Urban, built by Platinum Motorsport in LA
Urban has taken its upgrades to the Rolls-Royce Cullinan (Series II) to a new level, and for its US debut is dramatically enhancing its stance even further with an exclusive set of its first-ever 26-inch Urban-Vossen UV-7 Fully Forged polished alloy wheels.

Built by the legendary Platinum Motorsport in Los Angeles, Urban’s commanding Redefined design for the Cullinan (Series II) also includes its Widetrack wheel arch and sill extensions in carbon fibre, plus a full replacement carbon fibre bonnet with exposed weave details.

Restyled front and rear bumpers include signature vertical DRLs and a visual carbon splitter at the front, plus an integrated visual diffuser and billet aluminium exhaust tips at the rear. Upper and mid-rear spoilers are also finished in exposed carbon fibre.

Mercedes-Benz G-Wagon Widetrack Redefined by Urban, built by Platinum Motorsport
The G-Wagon receives Urban's most ambitious wide-body transformation yet, featuring over 40 bespoke carbon fibre components, all designed and manufactured exclusively in-house by Urban and fitted by Platinum Motorsport in LA.

The dramatic metamorphosis includes flared carbon fibre front and rear arches that give the G-Wagon striking road presence, complemented by a restyled carbon fibre front bumper featuring distinctive honeycomb mesh inserts and an aggressive front splitter. The ultra-lightweight, vented bullnose bonnet overlay bears the official UA badge and integrates a carbon fibre light bar. At the rear, the honeycomb mesh inserts are mirrored in the restyled bumper with an additional carbon fibre diffuser and tow cover.

A distinctive feature are the flat-faced, premium Urban-Vossen UV-7 23-inch alloy wheels, made by hand in Miami exclusively for the Widetrack.

Land Rover Defender V8 Widetrack, built by Galpin Auto Sports
Urban's interpretation of the legendary Defender is already world-renowned, with its signature Widetrack styling programme and high-power LED roof light pods, all designed in-house using carbon fibre parts of exceptional quality and fitted by Galpin Auto Sports in LA.

This luxury SUV is Urban’s most popular model thanks to the generous choice of bespoke styling options, including rear roof spoiler, Urban premium spare wheel cover, vented carbon fibre bonnet and more.

L460 Range Rover LWB Widetrack by Urban, built by Galpin Auto Sports
This long wheelbase Range Rover Widetrack by Urban rides on 24-inch Urban UV-8s alloy wheels and has a replacement carbon fibre bonnet section that takes styling to another level for the Range Rover.

For more information about Urban Automotive, visit www.urbanusa.com.

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About Urban Automotive
Urban Automotive was established in the UK in 2014 and is now one of the world leaders in luxury vehicle modifications. Urban’s ‘OEM Plus’ design philosophy amplifies a car’s visual impact while staying true to the original design.​

Urban Automotive has also become a leading manufacturer of high-quality carbon fibre styling parts for an expanding range of premium and luxury models. With its UK headquarters and vehicle production based in Milton Keynes, Urban has now launched a jointly-owned US operation.

 

 

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