
For one night only on October 22, Soho’s Greek Street will host something wild: dinner inside a Hyundai. Not a drive-thru. Inside the car. It’s called Backseat Bites, Hyundai’s latest stunt to show off the Inster EV’s surprising versatility and to serve up a slice of Seoul flavor in the middle of London.
The setup is basically the UK’s smallest restaurant. The Inster’s rear cabin has been reimagined with fold-flat seating, ambient lights, and murals by Seoul street artist Yoy Han. Chef geniuses from Chung’Dam one of London’s most authentic Korean spots handle the food. Expect beef tartare, glistening BBQ pork belly, and chilled kimchi noodles. All plated on sleek trays, all eaten while you soak in the familiar smell of new car interior.
There’s a deeper game at work here. Hyundai is tapping Korea’s “honbap” culture the art of eating solo. Sixty-six percent of Brits admit they’ve eaten alone before, and almost half prefer it. The Inster pop-up flips that idea, celebrating solitude and smallness in the age of big, loud everything.
The Inster itself slots just above a city hatchback but feels more confident on the road than its size suggests. Boxy styling, a tech-packed dash, and a range capable of 355 km make it genuinely practical. But this event proves Hyundai’s real appetite reinventing what a car can be.
Seats for the Backseat Bites experience were free but scarce. Only a handful will ever get to say they fine-dined in the back seat of a tiny EV, fork in one hand, charging cable humming somewhere below.