The Porsche 911 remains the gold standard in classic car investing. Air-cooled models, particularly early 911s like the 964 and 993 generations, continue to command premium prices, with mint-condition examples fetching six-figure sums regularly. A pristine 964 Carrera RS recently crossed the auction block for over $300,000, highlighting keen collector demand for limited and performance versions. Meanwhile, early long-hood 911 models from the 1960s and 70s remain highly sought after as well.
Interestingly, water-cooled 911s such as the 996 and 997 series are increasingly recognized within enthusiast circles. The 997.1 and 997.2 models, including GTS and Turbo variants, have shown stable to slightly appreciating values, offering a more accessible entry point into classic Porsche ownership. These models have become prized for blending modern reliability with the series’ iconic design and driving dynamics.
The RUF-built 911S previously owned by comedian Jerry Seinfeld soared far beyond expectations, hammering down at $657,000 and illustrating the premium placed on provenance, rarity, and bespoke tuning. Its value more than tripled from its previous estimate, demonstrating the strength of the niche RUF market and star-owner influence on prices.
Despite some volatility in model values like the depreciation seen in newer Taycans and Panameras the classic 911 market remains resilient. Modern 911 prices continue to rise, with models like the 2025 Carrera starting above $122,000 and high-performance trims exceeding $240,000.
For buyers and collectors, these trends underscore that the Porsche 911 is a solid investment. Whether hunting for early air-cooled legends, rare RUF specials, or stable later models, buyers in 2025 can expect enduring value alongside timeless driving pleasure.
The era of the classic Porsche 911 shows no signs of slowing, and examples with celebrity provenance, low mileage, or factory-backed modifications will lead the charge in price growth over the coming years.
