Aston Martin sells its F1 naming rights for £50M as sales slide
It also announced the sale of naming rights for its Aston Martin F1 team to AMR GP Holdings for £50m to help shore up its finances.
Aston Martin sells its F1 naming rights for £50M as sales slide
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By CITY & FINANCE REPORTER

Aston Martin has warned it will post lower-than-expected profits for the past year on the back of falling sales, as it battles pressure from US tariffs.

The luxury car maker also announced the sale of naming rights for its Aston Martin F1 team to AMR GP Holdings – which is part-owned by Aston Martin executive chairman Lawrence Stroll – for £50m to help shore up its finances.

Aston Martin Lagonda said yesterday that it is expecting to post earnings below £184m for 2025. 

Total wholesale volumes slid to 5,448 in 2025 from 6,030 a year earlier, the firm said.

Under pressure: Aston Martin has warned it will post lower-than-expected profits for the past year on the back of falling sales

The US is Aston's largest market, but it was hit by a 10 per cent tariff last year, reduced from a previously planned 27.5 per cent.

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