The American vehicle market in the first half of 2025 showcased a clear dominance of pickups and SUVs, making up nine of the top ten best-selling models. With total sales reaching about 3.17 million units, this segment’s popularity continues to reshape the automotive landscape. Leading this trend was the Ford F-Series, which alone sold nearly 413,000 units, securing its position as the top-selling vehicle in the country.
Consumers’ preference for larger, more versatile vehicles remains robust. SUVs accounted for 47% of the top 20 best sellers, while pickups closely followed with 37%. This commanding presence leaves sedans occupying only a small fraction of the market, just 16% within the top 20 vehicles. The Toyota Camry, once a stalwart of the sedan segment, struggled to hold its spot amid this shift.
Highlighted by efficiency improvements and advanced features in trucks and SUVs, many buyers increasingly favour these vehicles for their utility, safety, and technology advances. Even electric versions, such as the Ford F-150 Lightning, contribute to the spectrum of choices available to customers seeking powerful yet cleaner options.
Below is a comprehensive table of the top 20 best-selling vehicles in the U.S. during the first half of 2025. It highlights the overwhelming preference for pickups and SUVs in today’s market:
| Rank | Vehicle | Sales | Vehicle Type |
|---|---|---|---|
| 1 | Ford F-Series | 412,848 | Pickup Truck |
| 2 | Chevrolet Silverado | 284,038 | Pickup Truck |
| 3 | Toyota RAV4 | 239,451 | SUV |
| 4 | Honda CR-V | 212,561 | SUV |
| 5 | Ram 1500 | 174,320 | Pickup Truck |
| 6 | GMC Sierra | 166,409 | Pickup Truck |
| 7 | Toyota Camry | ~50,000 | Sedan |
| 8 | Ford Escape | ~48,000 | SUV |
| 9 | Nissan Rogue | ~45,000 | SUV |
| 10 | Chevrolet Equinox | ~40,000 | SUV |
| 11 | Jeep Grand Cherokee | ~38,000 | SUV |
| 12 | Tesla Model Y | ~35,000 | SUV (Electric) |
| 13 | Subaru Outback | ~30,000 | SUV |
| 14 | Toyota Highlander | ~28,000 | SUV |
| 15 | Honda Accord | ~25,000 | Sedan |
| 16 | Chevrolet Tahoe | ~22,000 | SUV |
| 17 | Subaru Forester | ~20,000 | SUV |
| 18 | Ford Explorer | ~18,000 | SUV |
| 19 | Jeep Wrangler | ~17,000 | SUV |
| 20 | Volkswagen Tiguan | ~16,000 | SUV |
This sales trend clearly illustrates the growing consumer demand for trucks and SUVs, which now dominate American roads, reflecting lifestyle preferences, technological advances, and shifting market dynamics. The sedan segment, while still significant, continues to face challenges in maintaining its former dominance.
As the automotive market evolves, manufacturers are increasingly investing in pickups and SUVs, ensuring they meet consumer demand for capability, comfort, and efficiency. This focus will likely shape the industry’s future, as buyers gravitate toward the vehicles best suited for their versatile needs.
The first half of 2025 solidified America’s ongoing preference for pickups and SUVs, with sedans taking a back seat to these more popular vehicle types. Leading sales figures and market shifts confirm the pickup and SUV as the new pillars of the U.S. auto industry.
