The M1 was BMW’s big swing in the late 1970s, a mid‑engine sports car built to take the brand into serious racing territory. It never became a commercial success, but it earned cult status for its design, performance, and rarity. Only 453 were built, and this one carries more than its share of stories.
Lauda’s car stands out with the signature M‑colours running along its body, a nod to the Procar series where Formula 1 drivers raced identical M1s in close, aggressive battles. Lauda won that championship in 1979, showing the same focus and precision he brought to F1.
This particular M1 is in road‑spec form, with the 3.5‑litre six‑cylinder engine that made it one of the best‑handling cars of its time. It still looks sharp in profile, with that geometric, low‑slung shape that never goes out of style.
Mecum expects strong interest from collectors who value both performance and provenance. And it makes sense, Lauda's approach to racing left a lasting mark.
