The key to this success? A mix of electric vehicles and SUVs, but with some unusual suspects playing major roles:
-
The all-electric Ioniq 5 saw a 152% leap in September sales with 8,408 units, up from just 3,336 last year. Year-to-date, sales are up 36% at 41,091. Hyundai also cut prices on the 2026 Ioniq 5 by up to $9,800 and extended a $7,500 cash incentive to 2025 models to keep demand strong post federal tax credit.
-
The Venue subcompact SUV nearly doubled sales year-over-year in September, jumping 77% with 2,836 units sold, contributing to its 20% year-to-date growth.
-
The Santa Fe midsize SUV registered a strong 28% increase for the month at 10,114 units, elevating its year-to-date total by 22%.
-
Surprisingly, the Sonata sedan held its ground with 3,722 units in September even with a 33% decline year-over-year, reflecting some loyal demand.
Hyundai's lineup benefited from aggressive pricing strategies, dealer incentives, and an increased focus on affordable electrified options. The brand's leadership highlights bold moves in an increasingly tough U.S. market as they position their SUVs and EVs to capture shifting consumer preferences.
Hyundai hit record sales in the U.S. in 2025, driven by an unexpected mix of models. Through September, it sold 678,349 vehicles, up 11% over 2024, with a strong 14% sales jump in September alone to 71,003 units.
Key highlights:
-
Ioniq 5 EV sales surged 152% in September to 8,408 units, growing 36% year-to-date to 41,091; prices for 2026 models were cut by up to $9,800 plus a $7,500 cash incentive extended on 2025 models.
-
Venue subcompact SUV sales climbed 77% in September, with 2,836 units sold, boosting year-to-date sales 20%.
-
Santa Fe midsize SUV showed strong growth, up 28% in September to 10,114 units and 22% year-to-date.
-
Sonata sedans sold 3,722 units in September despite a 33% year-over-year drop.
Hyundai's aggressive pricing, incentives, and lean toward electrified models helped it capitalize on U.S. market shifts. The brand's SUV and EV portfolio led the charge to new sales milestones.
