Willow Springs Raceway Gets a New Logo as Renovations Kick Off
Willow Springs Raceway debuts its new logo and announces its first event under its new CrossHarbor Capital Partners ownership.
Willow Springs Raceway Gets a New Logo as Renovations Kick Off
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Willow Springs International Raceway showed off its new logo, a stylized checkered flag that’s also a “W”, as the venue begins to upgrade the facilities for racers and spectators. As we reported earlier this year, CrossHarbor Capital Partners bought the storied facility that includes three road courses, two oval tracks, a kart track, and a dedicated autocross/drift area.

According to a release from Willow Springs, track improvements are already underway, although details are scarce. We reached out for more info, but it seems that we’re still a few weeks away from learning anything specific. Videos on the track’s social media pages show there has already been progress on the venue’s kart track, but we’re sure that much of the bigger construction projects are still in the planning and permitting stages. One point that was mentioned may help allay some worries: the upgrades to the facility specifically note that the plans for Willow Springs will “maintain public access.” With so much room to work with, it shouldn’t be hard to cater to all kinds of enthusiasts at the High Desert track.

“We are honored to steward the next chapter of Willow Springs and are committed to preserving its rich legacy while making meaningful improvements that prioritize safety, performance, and the overall experience for motorsports enthusiasts,” said CrossHarbor Capital Partners co-founder Sam Byrne. “The new logo and initial improvements represent the first steps in our long-term vision to reestablish Willow Springs as the epicenter of Southern California car culture.”

Willow Springs Reimagined, a public launch event scheduled for Saturday, October 11, will be our first look at the initial upgrades to the grounds. The event encourages attendees to bring their ride for a casual, cars-and-coffee-style show with some cars on the track as well as a display from the Petersen Automotive Museum and Singer Vehicle Design, which has partnered with CrossHarbor on the venue. We’re looking forward to seeing what the future holds for Willow Springs Raceway, and the October event would be a great time to show off those grand plans.

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