Alasdair Lindsay went behind the scenes at the Fiorio Cup
Photography by Fiorio Cup
Words by Alasdair Lindsay, Head of Digital Strategy
What do we want from rallying?
We want fair and equal competition. We want the best of the best drivers battling it out. But, in the end, we also want it to be fun.
The surname Fiorio carries with it a storied past. Cesare, the family patriarch, led rallying’s most successful manufacturer by world titles won – Lancia – throughout its heyday.
Now his son and granddaughter, Alex and Maria Paola, are mixing rally heritage with a new format twist. Equal cars, no setup changes – just a pure race against the clock. All the while, making sure the competitors aren’t stressing over mammoth itineraries and enjoying the competition.
Alasdair Lindsay went behind the scenes to discover what it’s all about, with plenty of familiar faces from rallying front and center of this different take on rallying.
The full video is available to watch for free on Club DirtFish, no subscription required. Head over and take a look!
Tags: Fiorio Cup
Publish Date November 2, 2025 DirtFish 
https://dirtfish-editorial.s3-accelerate.amazonaws.com/2025/11/7GAppmon-6V8A0081-copia-780x520.jpg November 2, 2025
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