by Stephen Rivers
- Rolls-Royce unveils its first Bespoke model inspired by vintage gaming culture.
- Features pixel-based artwork, neon finishes, and hidden Easter eggs throughout.
- It was created for a tech entrepreneur obsessed with early arcade nostalgia.
While nobody could accuse Rolls-Royce of being a ‘stealth wealth’ brand in the past, these days, all subtlety is gone. What you see here is the first ever, and quite possibly the last, Rolls-Royce commission inspired by the 8-bit golden age of gaming.
This one-off Black Badge Ghost model channels the visual chaos of arcade cabinet art and the fluorescent hum of 1980s gaming halls, reimagined through the meticulous lens of Goodwood’s bespoke division.
More: Rolls-Royce Cullinan Black Badge Gets A Carbon Fiber Widebody Upgrade
Built atop an otherwise normal Ghost, this car started with a month-long deep dive into late-70s and early-80s gaming. Designers sifted through archives of early consoles, promotional artwork, and pixel block graphics. The result is a car that doesn’t just nod to the gaming culture of the day, it turns itself into a bit of an easter egg hunt.
Dubbed the Ghost Gamer, this bespoke Rolls is finished in two-tone Salamanca Blue and Crystal over a diamond black finish, as a direct callback to classic arcade cabinets.
A hand-painted coachline includes what Rolls-Royce calls the “Cheeky Alien,” a character with 89 pixels rendered in 3mm blocks. A small 8-bit explosion graphic appears next to the alien on each side.
The cabin sounds pretty trippy, too. While Rolls-Royce doesn’t reveal it in photos or video, it says that the dash fascia “is subtly reworked to evoke the ‘Laser Base’ backdrops of many early games.
It includes a gunship composed of 85 individual stars, while the constellations themselves are adjusted so the ship appears to surge through the starfield.” Rolls-Royce didn’t include a photo in its press release but did share it with us here at Carscoops.
Inside the rest of the cabin, the Ghost Gamer really leans into the arcade vibe. The Black and Casden Tan cabin features 8-bit “Player 1-4” seat embroidery, each stitched in electric, flickering monitor hues. Headrests get pixelated Cheeky Alien graphics as well.
The centerpiece is probably the waterfall panel, where Rolls-Royce hand-painted a lunar battle scene. It features two stainless-steel UFOs floating over a sponged airbrushed starscape.
Overhead, the “Pixel Blaster” Starlight Headliner features 80 hand-placed bitmapped battlecruisers, with the Shooting Star function rewritten to simulate laser fire streaking across the cabin. In the door sills, the treadplates feature flashing prompts like “PRESS START” and “INSERT COIN.”
It probably won’t come as much of a surprise that this one-of-a-kind Rolls-Royce is headed to a tech entrepreneur.
