Volkswagen reignites ’90s vibes with new all-electric ID.3 GTX Fire & Ice and a dancefloor hit
Volkswagen is bringing the ’90s back, with a fresh electric spin. Their new ID.3 GTX Fire & Ice special edition pays homage to the iconic Golf 2 Fire & Ice model from 1990, itself inspired by Willy Bogner’s cult classic ski film Fire and Ice. And it’s not just a car — there’s a brand-new dancefloor banger too, from DJ Purple Disco Machine featuring Jake Shears, racking up over a million streams in just days.
Volkswagen reignites ’90s vibes with new all-electric ID.3 GTX Fire & Ice and a dancefloor hit
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The music video starring the legendary Golf 2 Fire & Ice and the futuristic ID.3 GTX Fire & Ice has breathtaking stunts and epic landscapes, perfectly blending nostalgia with modern electric vibes. Purple Disco Machine remixed the original film’s theme song, once performed by Marietta Waters, with Jake Shears lending his signature falsetto voice to the track. Together, they’ve crafted a fresh anthem that captures the spirit of freedom and fun tied to the ‘Fire + Ice’ legacy.

Under the hood, the ID.3 GTX Fire & Ice packs a punch with an electric powertrain delivering up to 240 kW, hitting zero emissions and producing a driving experience as dynamic as its styling. Only 1,990 units of this special edition will be made, mimicking the year of the original Golf Fire & Ice launch and featuring exclusive paint, touches from the BOGNER FIRE+ICE fashion collaboration, and a sporty, high-tech cabin.

Volkswagen’s Chief Brand Officer Christine Wolburg sums it up: “We’re blending cars, fashion and music to bring a unique lifestyle expression. This special model channels the ’90s pop culture, but with all the modern tech and zero emissions that drivers expect today.”

Purple Disco Machine (aka Tino Piontek) is a Grammy-winning producer with hits radiating ’80s retro vibes, making the perfect musical partner for this throwback-but-forward ride. Learn more at purplediscomachine.com.

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