The Generous Collection: Alabama’s Massive No-Reserve Car Auction
Over 1,000 vehicles from a lifetime hoard in Alabama are being sold with no reserve, offering enthusiasts a rare chance to score classic American muscle, European exotics, and overlooked barn finds at any price.
The Generous Collection: Alabama’s Massive No-Reserve Car Auction
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The Generous Collection belongs to Greg Rusk, a cardboard packaging mogul who spent nearly three decades buying cars at full price to help locals facing financial hardship. This altruism left him with a sprawling trove of approximately 1,300 vehicles stored across six buildings, ranging from 259 Chevys, 109 Fords, and 105 Cadillacs, to 12 Volkswagen Beetles and a smattering of JDM and European cars.

Many of the cars wear a light patina of dust, with a few in nearly pristine condition while others carry the signs of age moldy interiors, surface rust, and faded paint. The auction runs online over several months via Hagerty’s Marketplace with every car sold no reserve, meaning the highest bid takes the keys regardless of the final price.

Rusk’s unusual buying strategy paying sellers' full asking price, especially when they were struggling financially earned his collection its generous name. Now, he hopes this incredible assortment finds loving new owners who will put these cars back on the road and into the culture they deserve.

From custom 1990s Cadillacs to tiny 1967 King Midgets and even quirky hearses, The Generous Collection offers treasures and projects for every kind of enthusiast. 

Every day our fanatical team scour the interweb, our auctioneers, the classifieds and the dealers for all the very latest 'must see' and simply 'must buy' stuff. It's garbage-free with there's something for every Petrolhead, from the weird and wonderful to ooooh moments, to the greatest and often most frustrating car quizzes on the planet ... So grab a cuppa and enjoy!