SEAT S.A. Performance in 2025: Financials, Sales, Top Models, and Market Trends

Financial Performance and Profitability

• Full Year 2024 Operating Profit: €633 million, up 1.3% compared to 2023, setting a record high

• 2024 Annual Turnover: €14.53 billion, increased by 1.4% over the previous year

• Q1 2025 Sales Revenue: €3.895 billion, up 2.4% year-over-year from €3.803 billion in Q1 2024

• Q1 2025 Operating Profit: €5 million, significantly down from €226 million in Q1 2024, impacted by a shift to BEVs, EU tariffs on CUPRA Tavascan, and intense competition

• Return on Sales: 4.4% for 2024, stable; dropped to 0.1% in Q1 2025 due to mix and tariff effects

• Gross Cash Flow 2024: €1.3 billion, up 3.6% providing solid financial resources for investments

• Challenging tariff landscape and strong competition from Chinese EVs require ongoing flexibility and cost control

Vehicle Sales and Production

• Q1 2025 Vehicle Deliveries: 146,700 units, a 5.9% increase from 138,600 units in Q1 2024

• Electrified vehicle sales surged 95.3% in Q1 2025, reaching 37,700 units

• CUPRA brand achieved its best first quarter ever, delivering 78,300 vehicles, supported by new model launches and strong market response

• SEAT brand sales totaled 68,400 units in Q1 2025, celebrating its 75th anniversary year

• Production strategies focus on expanding electrified model portfolio with strong R&D commitments

Regional and Global Sales Performance

Profitability and Cost Factors

• Pressure on operating profit and margins driven primarily by higher BEV share in the sales mix and import duties on Chinese-made EV models

• Increased R&D spending supports electrification and sustainable mobility goals

• Cost control programs underway to enhance margin quality amid challenging external environment

Debt and Liquidity

• Strong gross cash flow in 2024 supports continued strategic investment and operational resilience

• The company works closely with European policymakers to address tariff challenges affecting profitability

Best Selling Models: Overview and Highlights

Weakest Performers and Segment Challenges

• Operating profit decline in early 2025 due to tariff impacts and sales mix shifts toward lower-margin BEVs

• Strong competition in electric vehicle markets, particularly from Chinese manufacturers, compressing margins

• Need for ongoing innovation and cost discipline to maintain competitiveness

Key Financial and Operational Metrics

Industry Outlook and Strategic Focus

• SEAT continues to advance electrification with expansion of BEV and hybrid product portfolios

• Emphasis on improving cost efficiency, margin quality, and navigating tariff complexities

• Focus on CUPRA brand growth as a key driver for premium and electrified vehicle market share

• Strategic collaboration with policymakers on tariff issues to stabilize profitability

• Investment in R&D and sustainability initiatives remain priorities for long-term growth

Summary

SEAT S.A. delivered solid volume and revenue growth in early 2025, supported by strong performance from the CUPRA brand and a broadening electrified vehicle lineup. Despite significant challenges from EU tariffs on Chinese-made EVs and increasing competition in the BEV market, SEAT’s record 2024 operating profit and improved cash flow provide a stable foundation. The company’s strategic focus on electrification, margin quality improvement, and flexible adaptation to the evolving automotive market positions SEAT for continued resilience and growth in 2025.

Sources

• SEAT S.A. official 2024 Financial Results and 2025 Q1 Reportseat-cupra-mediacenter+2

• Volkswagen Group Brand Group Core Q1 2025 Financial Summaryvolkswagen-group

• SEAT Media Center and Corporate Press Releases 2025seat-cupra-mediacenter+2