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US midyear outlook: Affordability is shaping every major auto trend.
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EV market matures: Tesla loses ground, GM and BYD gain.
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Chinese automakers double EU share; US dealers thrive despite tariffs.
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Global production forecasts upgraded, but trade tensions put the brakes on long-term optimism.
The Hot Sheet: This Week’s Headlines
Affordability Drives the US Auto Market
Dealers are posting record profits as affordability becomes the defining force. Americans are scaling down—preferring smaller trucks, SUVs, lower trims, and value-focused brands like Buick and Mazda. Forty percent of US consumers would consider buying a Chinese car, and dealers expect Chinese brands in the market soon.
EV Shake-Up: Tesla Slips, Rivals Rise
First-half US EV sales hit 607,089 units, a 1.5% rise year-on-year. Tesla’s lead shrinks as GM’s Chevrolet Equinox EV surges and BYD outsells Tesla in Europe for the first time. Used EV sales spiked 32% as depreciation makes them cheaper than ICE.
Tariffs: Automakers Hit, Dealers Adapt
High tariffs are squeezing automaker margins and limiting flexibility—but dealers thrive, with profits up to 4.7% and diversified revenue streams in used cars, service, and finance.
Global Production Forecast:
S&P upgrades North American production outlook, strong growth in China (up 14% for July), and Europe’s light vehicle forecast adjusted upward for 2025. Brazil sees a boost thanks to tax incentives, while Japan and Korea increase exports despite long-term caution.
Quickfire Market Snapshots
| Market | Trend | Notables |
|---|---|---|
| US | Affordability dominates | Dealer profits hit records |
| Europe | Chinese EV sales surge | BYD outsells Tesla in April |
| China | Production, exports up | NEV market up 14% YOY |
Future Watch: Upcoming Launches & Events
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Monterey Car Week: Rare classics, new EV debuts, and auctions.
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British Motor Show (now running): Major launches, tech demos.
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Pebble Beach Concours (Aug 17): Worlds most elite classic cars gather.
Tech & Innovation
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Kia begins EV production at its Slovakia plant.
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AI-assisted design, titanium 3D-printed components, and new-gen hybrid powertrains push the performance envelope.
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Honda partners with Helm.ai, accelerating autonomous software breakthroughs.
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Ford’s recall tally climbs—seat belt chime recall is its 94th of the year.
Industry Movers & Shakers
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US dealers set record revenue growth—61% expect this to continue.
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Executive leadership shifts and new partnerships mark a season of adaptation and innovation.
Community, Culture & Motorsport
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Fewer traffic deaths in 2025—a 6.3% decrease year-on-year.
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Classic and grassroots events draw strong crowds.
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MINI launches “RELAX. WE CARE.” Proactive care service.
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Dodge exec mimics engine noise at a silent EV demo, reminding everyone: nostalgia is still powerful.
Engagement Callout
Poll: Would you buy a Chinese car for savings? Is a silent EV a deal-breaker? Share your thoughts below!
