The Midsummer is a collaboration between Morgan and Pininfarina
More than 400 individual layers of sustainably sourced teak are used on each Midsummer, laminated together to create sculptured wooden structures that surround the cabin and form the car’s shoulder line. It’s a beautiful effect and one that makes the Midsummer look like a stylish day boat as much as a car.
Massimo Fumarola, CEO of Morgan, said, “Midsummer is dedicated to enthusiastic individuals who will enjoy an unconventional, sensory, and analogue driving experience. By identifying and re-interpreting Morgan’s admired ideals, Midsummer turns our legacy into a charming, sophisticated, and timeless aesthetic.”
The car costs in the region of £200,000 ($253,000) depending on specification and Morgan says the 50-vehicle production run will be completed by early 2025. The cars will be assembled on the same production line as Morgan’s regular Plus models.
The barchetta-style bodywork has no windows or full-size windshield
Morgan says the Midsummer is the first-ever car to carry the ‘Pininfarina Fuoroserie’ badge. Instead of the design house’s usual emblem, which has adorned all manner of cars over the years, the new badge indicates how the Midsummer is not a series-production vehicle.
The exterior includes many recognizable Morgan design elements, but subtly modified. These include the headlamps, which are larger than on other Morgans and incorporate the turn signals into a single unit. The aluminum front fenders have also been enlarged, giving the car more presence and exaggerating Morgan’s distinctive house style.
The car costs in the region of $250,000 and all 50 examples are already sold
The rear features a long tail drawing inspiration from earlier Pininfarina designs, and evoking automobile design of the late 1930s and early 1940s. A new set of rear lights sit within half-chamfered light pods, while the interior features a set off analog dials designed exclusively for the Midsummer, shunning the current trend for digital dashboard displays.
Jonathan Wells, chief design officer at Morgan, said, “Midsummer demonstrates the flexibility of the Morgan silhouette, presenting a vehicle that is striking in its appearance and unmistakable a Morgan. A celebration of coach building that combines the expertise, story and creativity of both Morgan and Pininfarina in delivering a seamless balance of tradition and progression.”
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