In a senior leadership update, Mercedes have confirmed that Bradley Lord – former Team Representative and Chief Communications Officer – will now act as Deputy Team Principal.
Mercedes have announced that Bradley Lord will become Deputy Team Principal with immediate effect, supporting Team Principal and CEO Toto Wolff on the senior leadership team.
Lord has long been a key member of the Brackley-based outfit, having joined as Communications Manager in 2013 before going on to hold various roles over the years and most recently acting as Team Representative and Chief Communications Officer.
Now the Briton moves into the position of Deputy Team Principal, with Wolff stating that the move will “further enhance the capability of our leadership group”.
“With the growth of our team and F1, the scope of our operations and associated responsibilities at a senior level has grown significantly,” Wolff commented. “We have therefore taken this opportunity to put in place a change that has effectively been operating in practice for some time.
Lord will support Team Principal and CEO Wolff in his role as Deputy Team Principal at Mercedes
“While my role and overall responsibilities will not change one millimetre, Bradley’s work as Deputy Team Principal will further enhance the capability of our leadership group and provide continued support for me as our Team Principal and CEO.
“Bradley is a dedicated and long-serving member of our organisation who has played an important part in the team becoming the most successful of the modern era.
“Aligning our structure in this way ensures our leadership group can focus fully on the areas where they can add the greatest value and is optimised to meet the demands of a rapidly growing sport.”
Prior to working with Mercedes, Lord started out as a Press Officer for the Benetton team in 2001, going on to act as Senior Press Officer and later Head of Communications during the squad’s guise as Renault.
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Mercedes promotes long-serving communications chief Bradley Lord to strengthen senior leadership structure.
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This move prepares Mercedes for F1's rapid growth and increasing operational demands ahead of major rule changes.
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Lord previously worked at Benetton/Renault from 2001 before joining Mercedes as Communications Manager in 2013.
