by Michael Gauthier
- Lincoln has unveiled a one-off Navigator for Serena Williams.
- Features a Perfect Rose exterior with custom wheels and accents.
- Two-tone cabin sports rose gold flourishes and hand-painted console.
Last year, Lincoln tapped Serena Williams for a high-profile advertising campaign for the 2025 Navigator. The company is now saying thanks by giving the former tennis star a customized luxury SUV.
Created in collaboration with Galpin, the one-off model “reflects Serena’s individuality, strength, and grace.” It will certainly grab attention as the model wears a Perfect Rose paint job that sparkles in sunlight. The unique look is further amplified by a gloss black upper body and custom wheels.
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They’re joined by Satin Rose Copper and Satin Obsidian accents as well as a special rose symbol on the B-pillar and Split Gate. The latter are a nod to Williams’ love of roses.
The special touches extend to the cabin, which features a Clay Court brown leather interior that contrasts with a lighter tan color called Afterglow. The seats also have a “subtle tennis-ball perforation pattern.”
Other highlights include Rose Gold trim and a hand-painted center console lid featuring the Big and Little Dipper. Opening the door reveals a customized compartment with a hot pink lining.
Elsewhere, there’s a laser-engraved “Keep going” quote in a custom font on the door sill plates. Each plate also has the birth year of Serena or one of her family members. Rounding out the highlights are sheepskin carpeting and a “One of One” badge.
Besides the special touches, the model has a 48-inch panoramic display and a lower 11.1-inch touchscreen. It should also have a familiar twin-turbo 3.5-liter V6 developing 440 hp (328 kW / 446 PS) and 510 lb-ft (691 Nm) of torque.
The customized SUV is a nice gift and Lincoln noted Williams is a long-time Navigator fan. In fact, she used the winnings from her first major tournament to purchase a Navigator, which she nicknamed Ginger. She has gone on to own “several” since then and we can now add one more to that list.
