Jaguar’s EV-only pledge still hasn’t materialized into cars you can actually buy. In fact, the company currently doesn’t sell any vehicles, having sunsetted production of all previous-generation gas and electric models. The Type 00 concept debuted in late 2024, and it won’t be revealed in its final form until this summer. Order books should open by fall, with deliveries expected to begin in early 2027.
In the meantime, we’re learning about all the cars Jaguar had to sacrifice to make way for an all-electric future, one that still hasn’t arrived. While it was already known that a next-generation, electric-only XJ was in development before being scrapped at the last minute, there were three other models in the works as well.
Ex-Jaguar design chief Ian Callum revealed during the Road to Success podcast that a smaller XF sedan was also slated for renewal, intended to take on the BMW 5 Series, Mercedes E-Class, and Audi A6. It’s unclear whether this third-generation model would have also spawned a more practical wagon, echoing its long-roof predecessors.
The company’s best-selling model, the F-Pace, was supposed to get a second generation, but development of the SUV was halted as focus shifted entirely to the Type 00. By far the most interesting of the stillborn cars was a new F-Type, but that, too, sadly never saw the light of production.
Instead, Jaguar is betting everything on its radically styled electric grand tourer as it moves upmarket, no longer chasing BMW, Mercedes, and Audi but instead targeting Bentley. The production-ready Type 00 is projected to cost over $100,000, with an SUV to follow by the end of 2027. That model, too, will be purely electric, as the Tata Motors–owned brand has quashed rumors about offering hybrids.
Having served as Director of Design for two decades, Ian Callum certainly knows how the story unfolded. He parted ways with Jaguar in 2019 and revealed during the podcast that these four models “were all in the cards, they were all being done.” The next-generation XJ was “nearly finished” before “that was all stopped just to start again.”
Motor1's Take: While most automakers that previously set ambitious EV targets are pivoting back to hybrids and even gas-only cars, Jaguar isn’t backing down. It’s a huge risk, and the company has already admitted that about 85 percent of customers are unlikely to return to buy the extravagant GT.
Some dealers have sounded the alarm, with one going so far as to say there is “no business case for the brand” in an anonymous statement to the German business newspaper Automobilwoche. Not all sales representatives are negative about the rebranding, but with Jaguar throwing caution to the wind, it’s a high-stakes gamble.
Source: Road To Success Podcast / YouTube
We want your opinion!
What would you like to see on Motor1.com?
- The Motor1.com Team
Context:
Jaguar scrapped four nearly-finished models including the XJ, XF, F-Pace, and F-Type for its EV-only strategy.
Context:
This all-or-nothing bet targets luxury buyers over $100K while 85% of current customers may not return.
Context:
The cancelled next-generation XJ sedan was reportedly "nearly finished" before development was halted in 2019.
