Infiniti Performance in 2025: Financials, Sales, Top Models, and Market Trends

Financial Performance and Profitability

• Infiniti's vehicle deliveries in the U.S. for the first quarter of 2025 totaled approximately 13,165 units, which is a 5.3% decline compared to the same period in 2024.

• The overall sales trend across the year shows a decline, with year-to-date sales down roughly 9% through mid-2025 compared to the prior year.

• Despite volume declines, Infiniti continues to focus on strengthening its position in the premium segment through product portfolio evolution and craftsmanship.

• The brand benefits from Nissan’s stable financial backing, but specific profitability figures for Infiniti standalone were not publicly detailed for 2025.

Vehicle Sales and Production

• Infiniti's sales were led by the QX60, contributing 45% of total sales in Q1 2025 with 5,779 units sold, showing only a slight decline of 8.7% year-over-year.

• The QX80 SUV saw significant growth, with sales up 64.3% in Q1 2025, achieving its highest-ever March retail sales.

• Other models such as the QX50 and QX55 experienced more pronounced declines, with sales dropping 19.6% and 22.4%, respectively, in Q1 2025.

• The Q50 and Q60 car models are facing steep declines, with Q50 sales falling 70.9% and Q60 effectively phased out by 2025.

• New model launches are planned, including the 2026 QX60 refresh expected later in 2025 and the all-new QX65 coupe-style SUV slated for 2026.

Regional and Global Sales Performance

Profitability and Cost Factors

• Profitability impacted by volume declines, model phase-outs, and competitive pressures in the luxury segment.

• Ongoing investments in product refinement, electrification, and luxury features aim to drive margin improvement.

• Infiniti's strategy includes targeting modern luxury customers with a focus on SUVs and electrified models.

Debt and Liquidity

• Infiniti operates as part of Nissan Motor Corporation, which maintains a stable financial position with adequate liquidity.

• Capital investments continue for product development and electrification initiatives within Infiniti’s portfolio.

Best Selling Models: Overview and Highlights

Weakest Performers and Segment Challenges

• Q50 and Q60 sedans face severe declines and near phase-out status.

• Overall passenger car sales declining in favor of SUVs and crossovers.

• Market competition and shifting consumer preferences challenge legacy model sales.

Key Financial and Operational Metrics

Industry Outlook and Strategic Focus

• Infiniti is focusing on SUV and crossover segments to meet market demand with upcoming refreshed and new models.

• Electrification and enhanced luxury features are prioritized to attract modern upscale consumers.

• Introduction of new models like the 2026 QX65 coupe-style SUV will broaden the lineup.

• The brand aims to maintain its reputation in the premium market while adjusting to shifts away from sedans.

Summary

Infiniti faced a challenging 2025 with declining overall sales volumes but showed strength in its SUV lineup, particularly the QX60 and the rapidly growing QX80. The phase-out of sedan models is notable, in line with evolving consumer preferences toward SUVs and crossovers. With planned new model launches and a focus on electrification and luxury refinement, Infiniti aims to strengthen its position in the premium vehicle market in the coming years.

Sources

• INFINITI USA First Quarter 2025 Sales Reportinfinitinews

• Nissan Group 2025 Second Quarter U.S. Sales Report including Infiniti datanissannews

• Infiniti Official Model and Sales News 2025infinitiusa+1