Nobody builds them like that anymore, which is why one of four ultra rare HSV GTSR W1 Maloo utes just rewrote the book on Holden values. The yellow bomb, build 001 and never registered with just 26km showing, sold for $1.2 million through Lloyds Auctions, smashing the previous road going Holden record held by a Peter Brock driven VK SS Group A. That eclipses the $1.057 million Brock car fetched in 2021 and tops the $1.05 million another W1 ute pulled at the same sale. Global bidders went wild online and on phones, pushing past $1.1 million before private talks two days post hammer nailed the blockbuster figure.
HSV cooked up the four in secret off the main line that spat out 300 W1 sedans, reserving them for VIP collectors who knew the right people. XU3 Yellah paint makes this the only one in that pale shade, echoing Holden's wild 70s heyday while packing the same 474kW supercharged 6.2 litre LS9 V8 from the Corvette ZR1. Supashock suspension, AP Racing brakes, 20 inch alloys and Pirelli semi slicks mean it drives as savage as it looks, a proper send off for Aussie V8 muscle before manufacturing shut down.
The buyer dodged a bullet. Back in 2021 this exact ute passed in at $1.15 million despite 19km on the clock, then popped up classified at $1.5 million without a sale. Billionaire Adrian Portelli bid $1.1 million this time, owning two of the other three already, but bowed out claiming it topped real value at $800k. Red and gold sisters sold for $1.05 million and $1.15 million privately, while the grey one vanished quietly. That leaves this yellah unicorn as king of the hill, proving HSV's final hurrah still commands seven figures easy.
Holden fans know the drill. Production ended years back, yet values climb as rarity bites. A Bathurst winning VH Commodore race car holds the outright Holden crown at $2.1 million, and Ford's XA Falcon GTHO Phase IV ute sits at $1.3 million auction top, but for road legal Holdens this Maloo rules supreme. HSV nailed the W1 as a proper collector magnet, blending LS fury with Aussie attitude in numbers too low to ignore. At $1.2 million the new owner parks a chunk of history in the garage, tray loaded with bragging rights.
