How software is supercharging the development of new cars
New AI tools can allow manufacturers to solve complex puzzles in hours, rather than weeks
How software is supercharging the development of new cars
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When we think about what makes a car great, we usually credit the company whose badge is on the bonnet. But behind every major automaker stands a network of technology partners whose software and digital tools are quietly revolutionizing how new vehicles come to life. Among these, Siemens has emerged as a global powerhouse, providing the hardware and—crucially—the software that underpins every stage of car design, engineering, and manufacturing.

From Concept to Road: The Digital Revolution

Today’s cars are more than metal and rubber—they’re rolling computers, and their development is increasingly driven by sophisticated software. Siemens’ Product Lifecycle Management (PLM) solutions, for example, allow carmakers to manage the entire journey of a vehicle: from the first sketch and digital prototype to manufacturing, logistics, and even after-sales service. This digital backbone streamlines collaboration, reduces costs, and helps automakers bring innovative products to market faster and with higher quality.

Simulation and the Digital Twin

One of the most powerful tools in modern car development is the digital twin—a virtual replica of a physical vehicle. With Siemens’ NX and Simcenter platforms, engineers can design, simulate, and test every aspect of a new car before a single part is built. This means they can optimize aerodynamics, battery performance, crash safety, and even user experience in a risk-free, virtual environment. The result is fewer costly prototypes, quicker development cycles, and vehicles that are better tuned to real-world conditions.

Factory Automation and Virtual Manufacturing

Software doesn’t just shape the car—it transforms the factory floor as well. Siemens’ automation solutions enable manufacturers to simulate and optimize entire assembly lines virtually. This allows for continuous improvement, seamless upgrades, and the integration of new technologies without the need to halt production or build entirely new facilities. By standardizing processes and enabling multi-system engineering, automakers can boost productivity, sustainability, and profitability.

Engineering for the Software-Defined Vehicle

As vehicles become increasingly defined by their software—think advanced driver assistance, infotainment, and over-the-air updates—the complexity of automotive engineering has exploded. Siemens, in partnership with companies like Wipro, is pioneering new approaches to automotive software development. Their platforms leverage artificial intelligence, machine learning, and virtualization to accelerate the development, testing, and validation of automotive software. This means faster innovation, higher quality, and more reliable vehicles on the road.

Connected, Sustainable, and Ready for the Future

The pressure on the automotive industry is immense: electrification, decarbonization, autonomous driving, and connected mobility are all reshaping what it means to build and own a car. Siemens’ Xcelerator and Digital Enterprise platforms help automakers transform their business models to meet these challenges, supporting everything from electric powertrains and lightweight materials to full vehicle connectivity and smart city integration.

The Unsung Heroes of Innovation

While the final product wears the automaker’s badge, the rapid evolution of the car industry owes much to the software and digital tools developed by technology partners like Siemens. By enabling virtual design, simulation, automation, and advanced software integration, these tools are supercharging the pace of automotive innovation and ensuring that the next generation of vehicles is safer, smarter, and more sustainable than ever before.

Autocar is the world's oldest car title, with the most trusted car reviews and in-depth car news from some of the industry's most experienced writers.

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