Haval Performance in 2025: Financials, Sales, Top Models, and Market Trends

Financial Performance and Profitability

• 2024 Operating Revenue: RMB 202.2 billion (~$29.5 billion USD), representing a 16.7% increase over 2023

• Net Profit Attributable to Shareholders (2024): RMB 12.7 billion (~$1.85 billion USD), up 80.8% year-over-year

• Operating Profit (2024): RMB 13.9 billion (~$2 billion USD), a 93.3% increase compared to previous year

• Strong cash flow from operating activities, growing 56.5% in 2024

• Continued improvements attributed to increased sales volume, product mix optimization, and cost control

Vehicle Sales and Production

• Haval remains the best-selling SUV brand under GWM, pushing strong sales numbers in both domestic and overseas markets

• The Haval H6 continues to be the flagship model, supported by updated hybrid variants and PHEV offerings

• Expansion of new energy vehicle lineup, including hybrid and plug-in hybrid models, boosting overall competitiveness

• Production capacity is scaling to meet increasing demand, supported by GWM's investment in manufacturing and R&D

Regional and Global Sales Performance

• Domestic market in China remains core, with robust SUV demand buoyed by growing consumer preference for electrified SUVs

• Overseas markets, including Southeast Asia, Australia, and parts of Europe, contribute to incremental sales growth

• Export sales and global brand recognition are rising with targeted marketing and product localization strategies

Profitability and Cost Factors

• Profit margin gains driven by higher-value hybrid and electric vehicles and improved operational efficiencies

• Strategic cost management amid inflationary pressures and supply chain challenges

• Investments in R&D focus on electrification, smart connectivity, and vehicle safety technologies

Debt and Liquidity

• GWM and Haval maintain solid financial footing with strong liquidity and manageable debt levels

• Capital expenditures directed at expanding NEV production and technology upgrades

Best Selling Models: Overview and Highlights

Weakest Performers and Segment Challenges

• Traditional internal combustion engine models facing gradual phase-out pressure

• Continued competitive pressure in international markets from emerging EV brands

• Supply chain constraints and raw material cost volatility require active management

Key Financial and Operational Metrics

Industry Outlook and Strategic Focus

• Haval is strengthening its electrification strategy with plans for new hybrid and pure electric SUVs

• Focus on expanding international market share, adapting products to regional preferences

• Enhancing vehicle technology with smart connectivity, safety features, and battery innovation

• Commitment to sustainability and efficient production practices amid global competition

Summary

Haval’s 2024 and early 2025 performance highlight the brand’s significant growth within the SUV and new energy markets as part of Great Wall Motors’ broader strategy. The strong financial and sales results demonstrate successful product updates, electrification efforts, and global expansion initiatives. Continued investment in technology and production capacity positions Haval well for competitive leadership in the electrified SUV segment both domestically and internationally.

Sources

• Great Wall Motors Annual Report 2024res.gwm+1

• Industry analysis of Haval brand performance and market trends 2025

• GWM official sales updates and market reports