Hardee’s has just signed as the Official Quick Service Restaurant (QSR) of NASCAR. They will also be a primary sponsor of 23XI Racing with driver Bubba Wallace.
The new paint scheme will make it’s debut at Martinsville Speedway.
Wallace was formerly sponsored by McDonald’s. 23XI Racing has since removed the McDonald’s logo from their website.
Hear from NASCAR and Bubba Wallace below.
“Hardee’s is an American classic with deep roots in our sport, and its return represents more than a new partnership — it symbolizes the power and appeal of NASCAR’s heritage,” Craig Stimmel, NASCAR Chief Commercial Officer stated via the release.
“As more legacy brands look to NASCAR to connect with loyal, multigenerational fanbases, Hardee’s stands out as a partner that understands the passion, tradition, and energy that fuel our community. We’re thrilled to welcome them back in such a significant way.”
“NASCAR is built on legacy, and Hardee’s has been part of some of the most iconic moments in our sport’s history,” said Bubba Wallace, driver of the No. 23 Toyota Camry XSE.
“To bring that history forward with 23XI is really special and we’re looking forward to representing a brand that means so much to NASCAR’s story. Fans know the Hardee’s paint schemes of the past, and I’m excited to help create some new memories for longtime and newer fans.”
This is a multi-year agreement.
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Coming in hot and fresh 🐔 🔥 !!!
We’re proud to welcome @Hardees to 23XI with @BubbaWallace and the 23 team!
Excited to be a part of Hardee’s next chapter in @NASCAR. pic.twitter.com/7gYh0awVx8
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